Cryptocurrency payments are becoming a popular trend in the US market, with 39% of merchants accepting them and 84% predicting a surge in the next five years.
Digital asset payments are gradually establishing their position in the US market as more and more businesses integrate this form of payment into their transaction systems. The latest research from the National Crypto Asset Association (NCA) and PayPal shows that 39% of merchants have accepted digital assets, reflecting a clear shift in consumer behavior and a need for diversified payment methods.
The main driver of this trend comes from customer pressure. Up to 88% of merchants confirmed they have received requests to offer cryptocurrency payment options, while 69% indicated customers want to use this method at least once a month. Notably, 79% of businesses believe that accepting digital assets helps them expand their customer base and gain a competitive advantage in the market.
Differentiation by scale and industry
Large businesses with revenues exceeding $500 million are leading the way in adopting this technology, with an adoption rate of 50%, significantly higher than small (34%) and Medium (32%) businesses. For those businesses that have implemented it, cryptocurrency payments contribute an Medium of 26% of total revenue, and 72% have reported growth over the past year.
In terms of industry, tourism and accommodation services lead with an 81% acceptance rate, followed by digital goods and luxury retail (76%), and retail and e-commerce (69%). This differentiation reflects the specific needs and transaction characteristics of each sector.
Younger customers are the main driver of this trend. Millennials and Gen Z show the highest levels of interest, at 77% and 73% respectively. Notably, in small businesses, Gen Z's demand reaches 82%, indicating strong growth potential in the future.
Businesses appreciate the benefits of crypto assets, including faster transaction speeds and the ability to attract new customers (both 45%), enhanced security (41%), and improved privacy (40%). However, 90% of merchants said they would only be willing to implement it if the process were as simple as a bank card payment, indicating that technical barriers remain a significant challenge.
The survey was conducted from October 21-27, 2025, with 619 business leaders in the US. Bitget 's research in the first half of 2025 also showed that more than one-third of users had completely replaced fiat currency with cryptocurrency in their daily transactions.
