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Byreal's move on Moonbirds (@byreal_io) has definitely shown me something new. Even a high-end IP project like this is using Byreal as its launch platform, which makes me feel that Byreal's position as the "first stop for new Solana assets" is pretty much secured.
In the past, we always thought that good projects should go straight to major exchanges, but the Moonbirds case completely overturned this thinking. Before TGE, Byreal launched a co-branded SBT, preparing the community and on-chain addresses in advance, so everything would fall into place naturally when the token was actually listed.
What's so clever about this approach? It reversed the traditional CEX approach of listing the token first and then making the market, instead establishing on-chain identity first and then igniting trading. The results have proven effective; the token price tripled after TGE, and Byreal's first-day trading volume accounted for 15% of the entire network. This achievement is quite a blow to many established CEXs.
I think the strength of the Byreal + Bybit combination lies in its coverage of different stages of the project. Byreal handles early community building and on-chain accumulation, while Bybit provides subsequent liquidity depth. This division of labor may become a new standard.
It seems that more and more good projects on Solana will choose this path in the future. After all, no one wants to be just a trading symbol. The temptation to tell a complete story and build a solid community early on is too great. Byreal's move was indeed precise.
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Disclaimer: The content above is only the author's opinion which does not represent any position of Followin, and is not intended as, and shall not be understood or construed as, investment advice from Followin.
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