📌Crypto PR Market: 'High-Risk' Projects Receive More Exposure Than 'Legitimate' Projects Analysis of approximately 2,900 cryptocurrency press releases reveals: • More than 62% issued by high-risk or suspicious projects • Approximately 27% of press releases are from legitimate projects Background • Some projects use press releases as marketing tools rather than news • Typical red flags identified, such as exaggerated profit promises and duplicate websites Comparison of exposure strategies • Legitimate projects → Natural coverage based on media interest • Suspicious projects → Maximize exposure through mass distribution → Increased likelihood of information spreading rapidly without media verification The source and reliability of information are becoming more important than the press release itself. Source