We spent a considerable amount of time analyzing growth. What does it mean for a community to “grow” and how long does that growth state last. One of the many problems with web3 brands is the visitor. Transients that have no intention to become a fan. Because of this, retention becomes one of the most important metrics. Our allowlist distribution method gives holders the opportunity to curate who enters their precious Pond. It isn’t a full gate, but a bottleneck that requires engagement. It allows newcomers to have a deeper onboarding, and holders to vet authenticity. All of this leading to higher retention post mint. What I’m trying to say is, if you need some chicken, meet a frog 🐸✨