Tether invests $150 million to accelerate its on-chain goldization strategy.

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According to an official announcement, Tether has made a strategic $150 million investment in Gold.com , acquiring a 12% stake . The deal aims to expand access to Tokenize gold and physical gold for global users, while strengthening Tether 's position in the gold-backed asset market.

Tether

Integrating XAU₮ and opening the gateway to purchasing physical gold with stablecoins.

According to the cooperation plan, Tether Gold (XAU₮) – Tether 's gold price Peg Token – will be directly integrated into the Gold.com platform. Simultaneously, the two parties plan to activate the feature of purchasing physical gold using USD₮ and USA₮, creating a seamless bridge between on-chain gold and real-world gold.

This approach helps users:

  • Access to gold through compliance-based methods, without the need for self-storage.
  • Flexible conversion between stablecoin ↔ Tokenize gold ↔ physical gold
  • Reduce payment friction and intermediary costs in cross-border gold transactions.

Tether reports that the gold-backed stablecoin market has tripled in the past 12 months, reaching a Capital of $5.5 billion. Of this, XAU₮ holds approximately 60% of the market share, reflecting increased demand for safe-haven assets amid macroeconomic uncertainty.

Tether Gold (XAU₮) is backed 1:1 by physical gold, with approximately 140 tonnes of gold currently in custody. The Token is governed by El Salvador's Digital Asset Issuance Act, which provides the legal framework for the issuance and operation of commodity-linked digital assets.

The investment in Gold.com shows that Tether is:

  • Expanding beyond the USD, gold is becoming a crucial pillar of the safe-haven asset.
  • Boosting Real-World Assets (RWA) with real convertibility capabilities.
  • Enhancing the utility of stablecoins in payments, store of value, and commodity trading.

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Disclaimer: The content above is only the author's opinion which does not represent any position of Followin, and is not intended as, and shall not be understood or construed as, investment advice from Followin.
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