I strongly agree because till date, I've not really seen any successful ambassadorship program in this industry. One of the major problems projects face with these programs is the fact that the people applying are just applying because of whatever incentive the project has to offer Majority do not even know what the product is about talkless of knowing how to use it or convince another person to use it. Another mistake projects do while selecting ambassadors is the unnecessary need to announce they are scouting for ambassadors and their obsessions with influencers or big accounts who do not really care about them. I've actually been positioning myself as a creator-marketing personnel and one of the things I've promised to work on is to stop the announcement of ambassadorhip programs that will be incentivized with monthly payments and token allocations. If the ambassadorhip program will be genuine and filled with monthly incentives, then there's no need to make unnecessary announcements about it. The major work here is look into the current community and scout for some genuine creators who have been pushing the Product, look into the niche of whatever product we are building and see the creators who are actively contributing value to the discussions and topics in that niche. These are the people we will be reaching out to for ambassadorhip offers because they understand what our product is doing and they have the potential to onboard new folks to come use our products. These are the people who deserve to be paid either monthly or bi-monthly for the work they'll be doing for us. 5-10 genuine creators are enough for a genuine ambassadorhip program. But yeah, since most projects too never had genuine intentions towards their ambassadors, so they use those announcement posts to farm engagements and eventually hire just anybody that'll give them impressions with a false hope of getting token allocations at TGE. The whole hiring system in this space is broken and no one is willing to fix it at the moment.

binji
@binji_x
most ambassador programs fail because no one knows what they’re talking about and no one has put in the effort to teach them.
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Disclaimer: The content above is only the author's opinion which does not represent any position of Followin, and is not intended as, and shall not be understood or construed as, investment advice from Followin.
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