Coinbase's Base app will end creator rewards and focus on trading assets.
Coinbase's all-in-one wallet, "Base App," is ending its creator support program and shifting focus to a full-fledged "transaction-focused platform." This is part of Coinbase's long-term strategy of building an "Everything App."
The Base app is a self-custody platform built on the "Base" ecosystem, the Ethereum (ETH) Layer 2 solution of the US cryptocurrency exchange Coinbase. Officially launched in December of last year, it integrates features such as a user wallet, public feed, and token generation.
A total of 654.57 million won was paid out... Compensation ended after 7 months.
The Creator Rewards Program, one of the core experiments of the Base app, will end this Sunday, with final payments made on February 18th. The program was introduced in July of last year with the goal of strengthening social functions by rewarding creators for their participation.
According to the official Base App X account, more than 17,000 creators were paid out a total of about $450,000 (about 654.57 million won), with the average earnings being about $26 (about 37,800 won).
Regarding this, Jesse Pollak, who was the program planner, said, “Now is the time to clearly define the area of focus,” and “The base app will become a single-purpose app that focuses solely on ‘transactions’ in the future.”
Social feeds also being cleaned up… Support for 'Parkaster' continues.
The Base app is also shutting down its feed feature, which is powered by the decentralized social network Farcaster. Pollack acknowledged that Farcaster "wasn't a perfect fit" with the Base app and said he would return users to the original Farcaster app to enable them to be more active.
He explained that the base app should aim to be a “best-in-class trading interface,” while decentralized social functions will be shifted to the main Pacaster app.
However, the base app still maintains its "Creator Coin" feature. This is a system that allows users to create their own ERC-20 tokens and integrate them with Web3 social platforms like Zora, separate from the rewards program.
Coinbase's strategy shifts to trading and tokenizing real-world assets.
This change is part of a strategic shift Coinbase envisions as an "all-encompassing app" that goes beyond just an exchange. Coinbase is pursuing a multi-functional platform encompassing not only spot and derivatives trading, but also stablecoins, real-world asset tokenization, and prediction markets.
Among these, the Base app is being restructured to focus on serving as a self-custody trading hub. While the possibility of a Base token launch was once speculated, key figures, including CEO Brian Armstrong and Pollack, have refrained from commenting on the matter in recent months.
Coinbase is expanding its influence on the political stage.
Meanwhile, a recent podcast reported by Cointelegraph also highlighted the shifting position of cryptocurrencies in US politics. Cryptocurrency companies are rapidly infiltrating Washington politics through lobbying and political spending, with high-level pardons and presidential campaign donations.
Key issues include alleged ties between Binance and President Trump, crypto-friendly regulatory policies, and the imbalance in access to policies for small-scale developers. Analysts say President Trump's pro-cryptocurrency stance is fueling expectations of deregulation and is having a tangible impact on policy direction.
organize
After abandoning its initial experiment of enhancing social features, the Base app began focusing on its original purpose as a "transaction-centric platform." This is in line with Coinbase's aspirations to become an "all-encompassing app." The discontinuation of creator rewards is interpreted as a tentative assessment of the profitability and effectiveness of this experiment, as well as a signal of a more focused strategy. With the upcoming UI revamp focused on transaction functionality, trading volume within the Coinbase ecosystem is expected to increase.
💡 "From the hand that holds the coin to the brain that knows how to trade" — What the changes in the Base app reveal about the future of investors.
Coinbase's Base app's revamp, ending its social focus and refocusing on a "trading-focused platform," isn't just a simple app overhaul. The cryptocurrency market is undergoing a paradigm shift from simply "holding" coins to "utilizing and analyzing them."
This shift suggests that user control in the future crypto ecosystem will be determined by technology, data analysis, and trading capabilities.
📌 TokenPost Academy offers a 7-step masterclass to cultivate "practical investors" in line with these changes.
- Step 2: The Analyst — Analyzes tokenomics and on-chain data to determine true value, not just simple coin information.
- Step 4: The Trader — Learn the skills to generate "real profits" by interpreting order books and applying various ordering methods.
- Step 5: The DeFi User — Learn how to make your coins work for you, from staking and LP provisioning to unleveraged arbitrage.
In 2026, your strategy must change, just like Coinbase's app strategy. From user to expert. From owner to analyst. TokenPost Academy is at this turning point.
Curriculum : 7-Step Masterclass from Basics to DeFi and Futures Options
Special offer: Get your first month free!
Go to: https://www.tokenpost.kr/membership
TP AI Precautions
This article was summarized using a TokenPost.ai-based language model. Key points in the text may be omitted or inaccurate.
Get real-time news... Go to TokenPost Telegram
Copyright © TokenPost. Unauthorized reproduction and redistribution prohibited.
