Polymarket is partnering with Kaito AI to launch Attention Markets, allowing users to bet on trends, brand popularity, and public opinion, and plans to expand from dozens of markets in March to thousands before the end of the year.
This initiative uses social media data to measure mindshare and sentiment fluctuations, transforming attention signals into a new predictive market, such as comparing the popularity of different AI companies.
- Polymarket + Kaito AI launches Attention Markets.
- Data from X, TikTok, Instagram, and YouTube were used to quantify mindshare/emotions.
- Plan: dozens of markets from March, increasing to thousands before the end of the year; Kaito raised $10.5 million, valuing the company at $87 million.
What are Attention Markets and how do they work?
Attention Markets is a new prediction market group on Polymarket where users bet on trends, brand popularity, and changing public opinion.
Kaito AI provides a data layer for products by integrating signals from X, TikTok, Instagram, and YouTube to quantify mindshare and emotional shifts over time. These metrics are used to create markets around trending topics and compare levels of interest among different entities.
One market example cited is the Anthropic vs. OpenAI popularity comparison, which emphasizes transforming popularity competition into a prediction-based system. This structure aims to measure public attention, rather than focusing solely on financial variables or individual events.
Deployment roadmap and related business data
Polymarket plans to launch dozens of Attention Markets starting in March and expand to thousands by the end of the year.
Information about Kaito AI reveals that the company has raised a total of $10.5 million and is valued at $87 million. The availability of a multi-platform data infrastructure is XEM as a foundation for expanding its market reach as planned.
