Since ETHLend in 2017, our mission has been to bring DeFi to the masses, powered by the Aave protocol and an application layer that now provides access to a $50B+ liquidity network. Today, we’re proposing a new framework where Aave Labs becomes fully token-centric and redirects 100% of product-level revenue to the Aave DAO. This formalizes alignment between Aave Labs and the Aave DAO in service of token holders. The Aave Will Win Framework expands Aave DAO’s revenue base beyond protocol revenue established by AIP-1 to include non-protocol and offchain revenue, materially increasing the DAO’s capacity to grow its treasury. This would position the DAO to fund growth, increase buybacks, and pursue other opportunities as it sees fit. We believe Aave will serve as the backbone of global finance, a market measured in the hundreds of trillions. Building at the product layer creates new revenue for the DAO and helps scale Aave to mainstream adoption and bring DeFi to everyone. Our goal is to achieve all of this with value accruing to one place: the $AAVE token.