LoJack by Solera Renews Hendrick Motorsports NASCAR Cup Series Sponsorship Through 2028

WESTLAKE, Texas, April 02, 2026 (GLOBE NEWSWIRE) -- LoJack by Solera today announced the continuation of its sponsorship with Hendrick Motorsports, extending the agreement through 2028. The renewal keeps LoJack aligned with one of the most recognizable organizations in motorsports and gives the brand a high-visibility platform to showcase how performance, protection, and connected vehicle technology come together on the track and in the automotive market. First announced in 2023, the relationship has grown from a new sponsorship into a broader marketing platform rooted in shared standards of precision, speed, preparation, and teamwork. Under the renewed agreement, LoJack by Solera will continue its presence across the Hendrick Motorsports NASCAR Cup Series program, helping the brand connect with fans while reinforcing its commitment to operational excellence in every environment where performance matters. "LoJack has built a strong reputation with our teammates at Hendrick Automotive Group, and that makes this continued relationship especially meaningful," said Jake Backer, Sr. Director, Partnerships at Hendrick Motorsports. "The brand stands for innovation, trust, and performance in a way that fits our culture, and we are excited to continue working together on a program that connects with fans while reflecting real value beyond the racetrack." Media Contact Earl Brown Director of Marketing [email protected] 817-961-2100 Market News and Data brought to you by Benzinga APIs To add Benzinga News as your preferred source on Google, click here.