Q1's market review revealed a significant change: The overall commercialization of purely encrypted KOLs is cooling down; many accounts haven't received ads for a long time. This is partly due to market conditions and partly because the weight given to projects on X is declining. However, not all KOLs are struggling. Those who consistently receive ads and budgets generally fall into these categories: 1) Content with independent viewpoints, not just parroting others, but possessing their own judgment and framework. 2) Skilled at generating traffic, understanding topic selection, pacing, and amplifying dissemination. 3) Consistent output, not relying on one or two viral hits, but maintaining a consistent presence. 4) Validated reputation, with satisfactory feedback from past collaborations. Currently, X's advertising isn't geared towards converting to a core objective; it's more about brand exposure, strengthening user awareness and building trust through product and content.