The infrastructure may appear on big guys like twitter, and the source of diversion can use the IP diversion method, which complements the gold diversion method.
Written by: W Labs
1. The wealth code revealed by the bull market in early 2023
On January 1, 2023, the price of BTC was still at 16,500 U. As of February 6, when this article was written, the price of BTC was around 23,000 U, an increase of 40% in just over a month.
Xiaoyangchun’s market has driven the long-lost sector rotation. The new public chain Aptos under the bear market last year was rushed and beaten by the Korean coin speculators. It was directly pulled from the bottom 3U 7 times faster, and the highest reached 20.4U. Understand the ecology of Aptos My friends all know that it is still a super inactive chain at present, but it doesn’t matter, let alone a pig can fly into the air, even a listless elephant like Aptos can fly freely, but it is said that it is tied A thin thread is continuously pulled upwards, and the other end of the thread is held in the hands of a great god surnamed Zhao in the cloud (this is gossip, details not shown).
Looking at the rotating sections, the AI section has the highest increase. The leading AGIX has directly increased by ten times. We have consulted senior scientists. AGIX has not yet been applied in practice and is still in the PPT stage. It is not at the same level as ChatGPT class. But it doesn't affect AI to fly to the moon as a new section.
No, this time the small bull market still verified an axiom: the currency circle speculates on the new and not on the old. Aptos is a new public chain, and AI is a new sector that was not launched in the previous two bull markets. This should be the most important point that everyone will focus on in 2023: what kind of project has a logical new concept?
2. How to dig out logical new projects
Let’s be clear here, if you have a novel idea or concept, you don’t have to be brainless. For example, if there is a project white paper, they are developing a method that uses brain waves to do quantum entanglement to display the instantaneousness of information, and then store it in a link. Nanochips for decentralized networks that could be implanted in the brain. The new is very novel, but would you believe it?
New concepts must conform to the rhythm and logic of the development of the times, so how to discover them? Grabbing the eyebrows and beards, there is no methodology that will make you exhausted. The currency circle is a day in the world for a year, and you always feel that you don’t have enough time. If you miss a project and watch others make a lot of money, you will collapse. I read a good article a few days ago saying that the "point + line + surface" mode should be used to grasp the project, just grab one or two surfaces and start analysis. I personally agree with it very much. After all, the amount of funds of most investors is not large enough to cover the entire track of WEB3, and it is necessary to create a complete Portfolio. The main thing is to grasp one aspect, analyze the line, and finally start at the point, and it will be fine to make a good profit at this point. For example, in the bull market in 2021, there must be a new public chain for surface analysis; online analysis must have a fresh model, large funds and a CX community; point analysis Solana: model innovation POH, large funds supported by FTX explosive heads , OK, let’s go directly to the heavy warehouse, other cottage Maomao warehouses are fine, and you can get a hundred times the income in the end. Of course this is hindsight, but the analysis should work.
Back to the topic that everyone is most concerned about, what should be the focus of the next round of bull market? As I said just now, it is best to find new concepts that are logical. It does not mean that public chains, DEFI, NFT, Gamefi, and Metaverse have no chance for old boards, but that new concepts have a greater probability of producing projects that are 100 times higher.
I have been paying attention to the "WBE2 to WEB3 Drainage" section. I patted my head and said: The narrative development of the next round of bull market will most likely fall on how to build the ecological module of WEB2.5. It is necessary to establish an accessible path to introduce More WEB2 new players (new leeks). An article I read yesterday analyzed from the data that this small bull market is still starting with stock funds, but without a large amount of new funds entering the market, this cannot constitute a real bull market.
Well, if we analyze from the surface, we focus on the "WBE2 to WEB3 Drainage" section, how to further analyze it online? The current difficulties from WEB2 to WEB3 lie in two aspects: 1. The infrastructure construction is not up to standard, and the entry threshold for WEB2 users is too high; 2. Apart from getting rich quickly, WEB2 users have no motivation to enter WEB3. So our online analysis starts from these two aspects.
First, infrastructure construction is an eternal problem, requiring a huge amount of funds or a god-level team, directly to a project that is most likely to become WEB2.5: Twitter. The acquisition of Musk, who is the top of the encryption circle itself, a large number of WEB3er gathering places, and unparalleled communication in the WEB2 world. If Twitter releases its own tokens and wallets, as well as a subsequent information storage network, a large number of WEB2 players can basically seamlessly connect to WEB3. Related new projects should not be seen, but some old projects related to the concept, such as Mask, jump up and down, often with 4-5 times the amplitude.
Second, why do WEB2 players enter WEB3? "Everything that can be played and used is available in WEB2. Don't talk about the concept of decentralization. Silky experience and high-quality service are the top two on the user voting board. When will WEB3 products be experienced? It has reached the same level as the service, and I will consider decentralization and other bonus items.” This should be the real thinking of most users. Then in the past two years, most of the WEB3 projects came up with the method of "getting rich and getting rich". The result proved that the method of the Ministry of Finance to continuously print money for ordinary people to spend in a short period of time was not sustainable. Satoshi Nakamoto took the lead in opposing it, and died. Helix is waving to you at the intersection ahead. In fact, there is another way that has been verified more successfully, that is, relying on idol effects to attract traffic by real IP, which is the focus of our analysis in this article.
Don't forget that the tipping point of the last round of bull market that started in early 2021 was NFT. At that time, NFT did not have as many tricks as it does now, there is no PFP, and there is no chain game utility NFT. It is just a new model that can help artists and stars make more money openly and transparently. Let's recall this news: On March 11, 2021, at Christie's auction, the famous digital artist Mike Winklemann set a record when his single work "Everydays – The First 5000 Days" sold for $69.3 million Priced to sell. As such, this is the most expensive NFT auction of a Beeple piece on record.
Recalling the "NBA Top Shot" that was hyped to the sky at that time, how many WEB2 NBA fans entered the arena.
This drainage method is healthy and sustainable: Step 1: Artists, stars, and creators have a natural urge to make their works into NFTs, and the popularity and circulation can be quickly realized, which is in line with the fundamental interests of such groups. So they and NFT, and transparent and open blockchain contracts, are born good friends.
Step 2: They brought fans into WEB3: If you support your brother, just collect an NFT, and join the DAO community to vote for your brother. The fanaticism of the fans can die for the brothers, but there is no motivation to install a little fox wallet?
In fact, this mode is not new in WEB2, it is private domain traffic.
3. The three stages of development of the IP drainage model
The first stage: the image stage. The speed at which users accept IP in different fields is related to the structure of the human body. Why did image NFT become popular in WEB3 first? Because the visual contact with the eyes is the fastest, the eyes are the windows of the soul, and the pattern and color information captured by the eyes is the fastest to be fed back to the brain. This is how the "eyeball economy" comes about. That's why Beeple's paintings, Punks, and small pictures such as boring apes led the NFT market in the last round of bull market.
The second stage: the music stage. After the eyes are the ears. You can also get refreshment and enjoyment by listening to beautiful music. This kind of works also have a good foundation for IP communication. Audio of the A16Z layout has been trying to do this for a long time, but it is socially oriented; in the past two years, some traditional record companies have also made some new songs into music NFTs, but they still operate in the traditional way. not good. Last year, two music WEB3 projects, Melody and MMMM, were launched in the bear market. Melody disappeared quickly. MMMM is still building. Let’s see if it can last until the bull market comes. If we can create a song IP and social media by then Not to mention going to the moon, it is possible to fly directly to the Centaurus galaxy. I look forward to this kind of product breaking the circle as soon as possible.
The third stage: the text stage. After that is written works, which are the slowest to be transmitted to the neurons of the brain, because it is through the analysis of the two main organs of the eyes and the brain that we can find the refreshing feeling of literary talent or content. Because the stimulation of the brain is not as direct as the eyes and ears in the previous two stages, the development of WEB3 for this stage has just begun, but the potential is also the greatest. Text is the best way to store the essence of human civilization for thousands of years, and it is also the most widely spread and the longest long-tail effect. A good book IP can be circulated for decades, and it becomes more and more popular, such as "Three-Body Problem", which was written by Da Liu in 2006. It has become more and more popular in the past ten years, and now even CCTV is broadcasting "Three-Body Problem" TV series, and can you name a picture from more than ten years ago that still cheers you up (except for the little yellow picture)?
The potential of written works has been verified in WEB2. Shanda Group, once the richest man Chen Tianqiao, founded Shanda Literature in 2008. All the way to buy, buy, buy, starting point Chinese website, under the banyan tree, Jinjiang Literature City, etc. are collected in its name At one point, it occupied 70% of the original Chinese works and became a private book publishing company with "Internet genes". It is a classic case of the Internet changing the traditional publishing industry.
In 2015, the rich and powerful Tencent directly acquired Shanda Literature and merged with Tencent’s original literature sector to become the current giant “China Literature Group”, which was listed in Hong Kong two years later. Let's take a look at the IPs he owns: "Douluo Dalu", "Ghost Blowing the Lantern", "Tomb Raiders Notes", "Langya List", "Full-time Master", "Celebrating More Than Years", "Zuo Son-in-law" and so on. The annual revenue in 2021 and 2022 is about 8.5 billion.
It's a pity that the crisis has already appeared. The young dragon slayer who once dreamed of subverting the monopoly of traditional publishing houses has turned into a bigger dragon. WEB2 entertainment companies like China Literature have already monopolized most of the resources in the market. At this time, he squeezed the original authors with his left hand, and kept charging high fees from readers and fans with his right hand. At present, apart from the dozens of top authors, such as Tang Jiasan Shao, Tomato, Mao Ni, etc., the vast majority of creators are living a very difficult life, and they have no ability to negotiate with China Literature: the commercial conditions are not acceptable? Well, no matter how good your work is, we will push other people's novels. Even more frightening is the temptation to use power to rent-seek in the future.
Fortunately, the wave of WEB3 has begun. Since WEB2 publishers could kill traditional publishing houses more than ten years ago, why can't WEB3 text IP projects kill WEB2 publishers? A single spark can start a prairie fire!
Fourth, how to create WEB3 products with text-based IP?
China Literature claims to have subverted traditional publishing houses, but it has actually done three things: 1. Turning the original physical books into Internet texts; 2. Based on the transparency of Internet data, it can bet on the performance of authors (according to voting and Clicks are divided into); 3. Embed the work in the section of Dawenyu, and it may be changed into film and television and games in the future.
And WEB3 text IP products can be further evolved:
- It is positioned as a platform and does not give itself the opportunity to "change from a dragon-slaying boy to a dragon". China Literature Group is a company with the power to select and promote works, and it is a centralized organization. The way WEB3 can be introduced into DAO, whether the work is good or not, and how to promote it are all decided by the members of the DAO community, with the largest number of fans. Daily workers are working for the DAO community. To put it in one sentence: WEB3's text IP products should be just a platform, linking creators and fans, and there is no middleman like China Literature to make a difference. The income of the platform should only come from two sources: the income share negotiated with the creator, and the investment income after the value of the work itself increases.
- For creators, each work uploaded to the WEB3 platform can be regarded as a stock listed, and the NFT and token of the corresponding work issued by the platform are certificates, and the copyright is injected into the NFT and token. The simplest model is: originally planned to issue 100,000 physical books, now 100,000 NFTs are issued, and only fans who hold NFTs can read them; subsequent updates must be paid with tokens to see new chapters; Sell it and let new fans in. All the creator's income (sales and royalties) is written and locked in the code of the blockchain, and the contract is automatically executed, so there is no need to worry about data tampering.
- For fans, in addition to being readers, there is an additional layer of identity: investors. When we read physical books or online articles before, the only identity is readers, and those who need to spend money to consume, even if you read a book and think it is particularly good, you will not be able to gain wealth for your own forward-looking vision. It’s different in WEB3. If you think the work on an IP platform is good, you can buy NFT or the corresponding token. If more people want to see it, the price will definitely increase. In this way, after seeing "Three-Body 1" more than ten years ago and being shocked, you don't just recommend it to your classmates or colleagues, you buy its NFT! Isn't it good to grow together and make money together?
5. WEB3 case of text IP: Read2N
The Read2N project was noticed last year. As a senior reader, I sniffed at the time: Another copy of StepN, do I need to rely on gold to motivate me to read? It's simply degrading! This is misleading by the project name "Read to Earn".
During the Spring Festival, I was bored and started researching the project, and found that it was not the case. The essence of Read2N is: to establish a trading platform that can invest in excellent text IP! A simple understanding is: an incubator for decentralized excellent written works + opensea for trading NFT of written works.
The core logic of Read2N is basically similar to what I said in the previous part, but it does better in the following points:
- A DAO is established for each book, and the creator assigns the copyright of the work to this DAO, and then the DAO issues NFT as a token for copyright securitization. Only with NFT can you read books, and the number of issuance is limited. So far, NFT is Freemint. NFT holders can also enjoy part of the project's revenue, which represents a partial reflection of copyright revenue.
- The project party collects 6% of all transactions in the mall as the first part of the project's income, and at the same time extracts 30% of the book rental income as the second part of the income. The simple understanding is to earn income by pumping water. Compared with most projects relying on selling NFT and selling tokens, the source of income is healthy.
- After the creator assigns the copyright of the work to DAO, he will receive [30%] of the two parts of the project party's income. This means that the more products related to this copyright are traded, the more people rent and read books, and the higher the creator's income. I learned from the community and AMA that within 15 days of a work being online, creators can earn an average of 2-3 BNB , which is about $600-1000, and the income is increasing every day.
- The project party continues to subdivide the remaining [70%] income: NFT holders and community loyal users receive a portion; governance token WCM holders receive a portion; project team costs, expenses, and profits are the last portion.
- As a fan, if you want to read a book, you can use several channels: 1. Get NFT reading through the whitelist lottery; 2. Go directly to the mall to buy the NFT of this book to read the book; 3. Read the book by paying the daily rent. At present, the reading is for the sub-coin RCM, and the sub-coin will be launched on December 15, 2022. It has risen from 0.4U to 3U, which has caused the price of NFT and whitelist WL to rise all the way to about 4BNB. So fans are also investors. If you are optimistic about that book, you will buy NFT, while making gold, while waiting for the price of NFT to rise. If the initial heat is over, everyone digs and sells RCM, and the price of RCM drops, causing the price of NFT to drop, what should we do? This is a necessary process: start to rely on CX to accumulate heat, and the ebb tide after FOMO will know who is swimming naked. If a book is really good and there are real readers who want to read it, then NFT will have the underlying value support and will not return to zero.
Read2N's NFT represents part of the book's IP, which is different from StepN's shoe NFT. After the overall market returns to rationality, some book NFT values will appear to be very high, and some book NFT values will be very low, just like stocks on the stock exchange, there are blue chips and ST, and the value will be left to the investors themselves judge. And the most wonderful thing is that value is judged by each person. There is no constant standard, and there will be transactions. If there are more transactions, the project team and creators will be able to make money. In addition, it should be mentioned that the judgment of a book is based on its content, while the judgment of a stock will be influenced by various false news and malicious operations. It should be said that written works are more in line with the open and transparent characteristics of WEB3.
6. Among the authors of more than 20 books that are currently online, there are also well-known online authors "Wu Man Lan Jiang" and "Rosen". A group of online writers; Luo Sen, do you know about romantic novels such as "The Story of Charm"? Hahaha. The project team seems to have some resources and capabilities.
Let’s summarize the essence of the Read2N project: it can make money, but making money is only a superficial phenomenon. It is more about combining the value judgment of money making and text IP, and encouraging users on the platform to download good works. Notes and transactions are the same as buying stocks, so it is the Opensea of text copyright IP.
It can be speculated that the user portraits on the Read2N platform are more investors than readers. Through mutual games and transactions among investors, they can find real blue-chip works, and then... go to China Literature and other WEB2 publishing groups: You see We have a work here, the data is like this, it will definitely be popular after launch, should we cooperate? In this way, Read2N becomes an incubator of excellent written works.
Let’s talk about some of the current problems of Read2N:
- Most of the more than 20 books currently on the shelves can find the same content on other online reading platforms, that is to say, if readers really want to read the content, there is no need to spend so much money to buy NFT to read it, so I come to the conclusion Currently active users are mainly pure investment, which is fine. Which WEB3 project did not rely on CX and price to create popularity at the beginning? The key point is when the project can evolve to the second stage, use good content to attract users who want to read this book and invest in it, and at the same time, whether it is possible to negotiate with the creator about the terms of the first content on Read2N in a short period of time to ensure Read2N with IP can have different features from other platforms. Do a good job in the second stage, and then go to seduce those big WEB2 publishing platforms to cooperate. This is the third stage.
- In the long run, the behavior of investors buying and selling NFT with works as the target is not the idea of the Ponzi economic model, but a good long-term model of value games. However, at present, through the price of Lazicoin, it will also reversely affect the price of NFT and white order at the same time. This is still a kind of thinking of the Ponzi model. How the early Ponzi model evolves into a game model at the right time requires observation.
- There is also a common problem of IP products from WEB2 to WEB3: if the creator does evil, he first transfers the IP to DAO (currently using the CC0 network protocol), and then sells the IP to DAO after it becomes popular. WEB2's China Literature Group, DAO is very difficult to take the CC0 agreement to sue creators in real courts.
For the strategy of the Read2N case, you can go to the DC community of the project to have a look, so I won’t go into details here.
Six, summary
The new narrative section has always been the breaking point of each round of bull market. This article is optimistic about how to divert WEB2 users into the WEB3 section. The infrastructure may appear on big guys like twitter, and the source of diversion can use IP The diversion method is complementary to the gold-strapping diversion method.
The IP diversion of the WEB3 project includes art IP, music IP and text IP. Artists and creators are willing to promote it from the perspective of profit sharing. Art IP has already started in the last round of bull market, while music and text are still in the early stages.
The biggest feature of the WEB3 model of text and IP is that it first turns some fans and readers into investors, and works become a securitization product similar to stocks, which can help creators realize cash in advance. The Read2N in the case is actually a decentralized incubator of excellent written works + opensea for trading NFT of written works, not a simple chain game for reading books and earning gold.
