Since last year, real world assets (RWA) have emerged in the Web3 field and attracted widespread attention. Parcl, which has been deeply involved in the US market, is a typical representative.
Since the beginning of 2024, Parcl's total locked value (TVL) has soared from US$12 million to US$184.18 million, an increase of 1,340.03%. This significant growth not only proves Parcl's market appeal, but also highlights the innovation and highlights of its products.
Recently, Parcl announced that it would distribute 1 million PRCL as rewards to Mad Lads holders, and plans to launch the first 1 billion initial tokens PRCL in April. Next, we will take a deeper look at how Parcl refreshes the definition of real estate investment and its impact on the future market.
Based on the Solana public chain, Parcl aims to create a new model for crypto asset investment in real estate
Parcl introduces an innovative way to invest in real estate through the power of the Solana blockchain, seamlessly connecting the traditional real estate market with the digital world. The platform revolutionizes the way individuals and institutions access and participate in real estate investment through the following three key aspects.
Parcl has created a synthetic asset called "Parcls" that provides users with a new way to invest in the real estate market. With this method, investors can easily access the real estate market and consume the high costs associated with processing traditional investments. This not only significantly reduces real estate investment, but also allows users around the world to share in the benefits of real estate investment.
Parcl tokenizes real world assets (RWA), that is, converting the actual value of assets such as real estate, stocks and bonds into digital tokens through blockchain technology. This tokenization process not only provides clear recordability of assets, but also greatly simplifies the transaction process, allowing users to perform various operations on the chain, such as linking, renting and buying and selling.
Parcl is led by a group of experienced industry experts with rising backgrounds in finance, technology, and data science. Trevor Bacon (founder and CEO) has extensive investment management experience; Kellan Grenier (co-founder, COO and head of strategy) has achieved outstanding achievements in technical leadership and project management; Jason Lewris (co-founder and chief data officer) has cutting-edge expertise in data science and NLP. In addition, Parcl has completed two rounds of financing totaling US$11.6 million, gaining the market's trust and support for its innovative model.
By combining traditional real estate investment with blockchain technology, Parcl not only provides users with a platform to invest in real estate without directly owning physical assets, but also opens up a new path for the digital transformation of the real estate market. In the following sections, we will delve into the technical implementation of the Parcl platform and its long-term impact on the real estate market.
Completed the new version upgrade and announced the new token model, the Parcl series of combined punches ignited the market
Parcl's latest upgrade, the V3 protocol version, introduces significant innovations, especially in liquidity management, decentralized governance, and enhanced risk control for liquidity providers (LPs) and traders. Although similar to the previous version in terms of user experience, these advances provide the platform with greater stability and continued development potential.
Parcl currently supports 10 real estate market indexes for transactions, mainly concentrated in cities in the United States. It is worth mentioning that the platform plans to expand to other important cities around the world, such as Hong Kong, China, the United Kingdom, and Jakarta, Indonesia, which also involves Parcl's expansion into the international market. In addition, the participation threshold of Parcl is also very low, which is suitable for ordinary investors to participate. However, for those investors who are highly active in the crypto market, the stable long-term investment opportunities provided by Parcl may be more attractive to those who prefer traditional investors in the financial market.
Recently, Parcl announced its token economic model and PRCL initial community plan allocation, of which 75,000,000 PRCL (7.5% of the total supply) will be awarded to point holders to promote network development and reward user loyalty. In addition, 5,000,000 PRCL PRCL (0.5% of the total supply) manufacturing is given to core members of the community, including homeowner association (HOA) members and eligible lunatic holders, most of which have reached the importance of community support.
The Parcl protocol allows non-trading participants to provide liquidity autonomously. More funds in the fund pool help reduce transaction fees and market volatility, and improve the overall performance of the platform. Liquidity providers adjust liquidity by managing their own collateral and can receive from transaction fees, which not only optimizes fund utilization, but also brings income opportunities to LPs.
Through these key updates, the Parcl V3 protocol not only strengthens the platform's liquidity and governance structure, but also brings users more investment options and more comprehensive risk control measures. These innovative measures not only enhance user protection, but also promote the development of digital transformation of real estate investment.
Data monetization is not very impressive, but Parcl's basic situation is still good and the future is promising
As can be seen from the first figure, the number of daily active users (DAU) of Parcl has shown a certain volatility. In the second half of the year, the DAU value reached a peak and then showed a downward trend, which may reflect the users' New Year enthusiasm for the new platform and its subsequent normalization. The main activity is concentrated in several major cities such as San Francisco and Phoenix, which may be related to the activity of the real estate market in these areas and users' interest in real estate investment.
The second chart shows the trend of Parcl's trading fees, and the fluctuations here are also obvious. At the beginning of the year, there was a more obvious update in trading fees and trading volume. The reduction in fees may be related to the reduction in trading volume and the adjustment of the fee structure that the platform may implement. This may also indicate the market's adaptation process to Parcl's trading products, or seasonal changes in user behavior.
The third chart focuses on Parcl's monthly active users (MAU) and transaction numbers. Compared with the DAU data, MAU shows a relatively stable trend, but starting from the beginning of 2024, MAU and transaction numbers began to decline significantly. This may mean that although the platform can maintain a certain user base, transaction activities have decreased, which requires further market analysis and strategy adjustments on the platform side.
Overall, Parcl's user activity and transaction volume have shown signs of stabilization or even decline after decades of growth. This trend may be related to the overall volatility and sharp growth of the cryptocurrency market, or the user's trial and evaluation process of new investment products.
As an innovative real estate investment platform, Parcl needs to continue to optimize user experience, expand product features, and increase market participation. Especially in the highly competitive Web3 space, continuous innovation and user education are key to maintaining growth. As the global real estate market continues to change, Parcl will need to constantly adjust its strategy to remain relevant and attractive in the market.
In short, although Parcl is currently facing certain challenges, the long-term outlook is still full of opportunities. If it can grasp the dynamics of the real estate market, grasp user needs, and effectively implement its business model and technological advantages, Parcl is expected to continue to be a force that cannot be ignored in the field of real estate digitalization.
