I feel that X's algorithm is becoming somewhat similar to Xiaohongshu's. Musk is also pushing for algorithmic equality.
Today, Musk said he will open-source the new X platform algorithm within 7 days, including all the code used to determine which organic search content and advertising content to recommend to users. This will be released every four weeks with detailed developer notes. Such transparency will help eliminate discrimination and bias, and avoid algorithmic black boxes.
Recently, X's algorithm has indeed undergone some changes. From my personal experience:
- The information feed has expanded its reach. Previously, my homepage was full of cryptocurrency content; now it's more diverse, including content related to business, AI, and social life.
- Delayed reach: Posts have a longer fermentation time, continuing to reach and be exposed for about 12-24 hours after publication.
- User-friendly for new users and bloggers. I myself, with a few thousand followers, have had three or four posts with over 400,000 views. Similar to Xiaohongshu, it will provide fair traffic distribution to ordinary bloggers and influencers, and then recommend posts based on feedback.
- The amount of advertising has decreased and become less noticeable. When Musk first took over, there were a lot of ads, but the targeting was very inaccurate. I even received an ad for male hair loss prevention.
