The prerequisite for attracting real users is that users find the product useful and have a need for it. Releasing a token on top of that is an added bonus, and users naturally develop loyalty.
For example, @SurfAI, @Rabby_io, and @KaitoAI.
Many projects now either lack a usable product or are simply terrible, or they don't yet address a user's needs and require market education to cultivate habits. Instead of using airdrops to attract users, are you expecting them to directly spend USDT? Do they have that kind of budget?
I understand that the real needs of the projects Evie encountered were:
"We don't want airdrop hunters, we don't want studios, we want retail investors, preferably those who are a little naive and don't sell at the opening but instead buy." But the market has changed drastically. Technically, airdrop hunters and real retail investors are almost indistinguishable after several years of evolution. The only difference is that studios dump their tokens faster and more decisively at the opening.
So the ball is back in the balls for the projects: Can you ensure that those who receive the tokens at the opening have the confidence not to dump them? Can you make those who dump their tokens regret it and buy them back? Airdrop hunters aren't stupid either. If you can't deliver, it doesn't matter what kind of people you find, the result will be the same 😂😂😂.
When the market is bad, very few projects dare to claim they can deliver. If they manage to get a second wave, you have to respect them for their vision and ambition.
So now more and more projects are choosing to go back to public offerings. They're all distributing tokens; one way is to give them away for free and then dump them, the other is to sell them cheaply—the latter at least saves some money. Anyway, CEXs don't really look at early user data anymore; everyone knows it's inflated.
Currently, besides the dying "talking about airdrops," only the worn-out Perpdex and prediction markets offer any real potential for airdrops. I have no hope for anything from other early user airdrops. You'd be better off spending that time farming points on Binance Alpha; you might even get more than you would in a year of airdrops 😂😂😂. Let's wait for the market to recover and for new token distribution methods to emerge. Many major changes are forced by bear markets.
