On September 18, Qiao Wang, founding contributor of AllianceDAO and investor of Pump.fun, spoke at the roundtable discussion on “Going Mainstream: Building Web3 Consumer Apps” on the first day of the TOKEN2049 main venue:
In the crypto space, I don't think gamification is necessary to make a consumer app and be successful. Fundamentally, user stickiness is important, and whether you can have a high retention rate comes from whether you solve a real core need for consumers. Gamification is sometimes really fun, and it does improve retention, but I don't think it's a long-term solution. What I'm saying is that you can't "polish shit." If your product has loopholes, people won't want to use it, and even if they use it because of some incentive, they will leave immediately after using it. I don't think any amount of gamification can change this.
However, gamification of applications is most evident in highly saturated markets, especially those with high product homogeneity. In such cases, companies need to rely on manual means to maintain customer loyalty and retention because the switching costs between products are low.
