Founder of Web3 Marketing Company Serotonin: Investors should be skeptical of crypto marketing and stick to DYOR

According to Mars Finance, Amanda Cassatt, founder of Web3 marketing company Serotonin, said at the Token2049 conference in Singapore that despite the increasing adoption of cryptocurrencies, investors should not trust marketing too much and should always do their own research. Cassatt explained that experienced crypto investors and novices should take a "skeptical" stance on crypto marketing and "always do their own research to understand any technology or product they are using." She said that the due diligence standards of public relations companies have increased in recent years, as companies must now be more cautious than ever to ensure that they are working with legitimate crypto projects. This often requires public relations companies to get a second opinion from fund managers and angel investors who conduct a more in-depth financial assessment of the project. "Most of our business comes from leading venture capital institutions in the field, so they have done due diligence on these projects, which definitely helps us." She added: "We will also conduct our own procedures to ensure that this is not only a viable project - we think it has an excellent team that can really accomplish its mission - but also that we are suitable for this project." (Cointelegraph)