In the fiercely competitive Web3 space, a strong launch often determines success or failure. Telegram is undoubtedly the hottest traffic pool at the moment, and is a must-have option for many Web3 projects in the cold start-up phase. But seeing many projects quickly acquire millions or even tens of millions of users in the Telegram ecosystem, you may wonder how to start growing your own project. Simple, easy-to-use, fast-to-try, and low-cost trial products are what many Web3 projects are looking for.
Footprint Growthly has accumulated a lot of first-hand experience on this issue, and this article will provide a simple summary and sharing.
Three simple steps to start growth
Summarizing multiple successful cases, here are the best practices for Web3 projects to start growing in the Telegram ecosystem during the cold start-up phase.
After having your own Telegram Mini App, either self-built or purchased through technical services:
- Step 1: Launch a "bring a friend" invitation campaign
- Operation: Set tasks and reward users for inviting friends to join your community.
- Benefit: Rapidly expand the user base through word-of-mouth marketing.
- Example: Provide generous rewards (such as 10 specified tokens) for users who successfully invite 80 new members.
- Step 2: Create a lucky wheel task to increase interaction
- Operation: Implement a roulette-style game, giving users a chance to win prizes.
- Benefit: Increase daily active users and maintain the enthusiasm and participation of the community.
- Example: Allow users to use the points they've earned to get a chance to win exclusive Non-Fungible Tokens or token rewards.
- Step 3: Use a point system to promote user activity
- Operation: Reward users with points for completing various tasks or participating in community activities.
- Benefit: Encourage continuous participation and guide user behavior towards the project's goals.
- Example: Reward points for daily check-ins, content creation, or participation in community discussions.
When implementing these three steps, you can fine-tune them based on your project's goals and key performance indicators (KPIs) to expand the user base and cultivate an active and loyal community.
Successful case
The Web3 advertising intelligent platform Ton.AI used Footprint Growthly for its setup, and achieved remarkable results for the Ton.AI Mini App within three months:
- 2.5 million total users;
- 2 million monthly active users;
- 60,000 connected wallet users.
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The content of this article is for industry research and exchange only and does not constitute any investment advice. The market has risks, and investment requires caution.
About Footprint Analytics
Footprint Analytics is a comprehensive blockchain data analysis platform that simplifies complex analysis for enterprises and projects in the Web3 ecosystem. It provides customized solutions, eliminating the need for extensive professional knowledge and infrastructure maintenance. The platform offers tools aimed at helping gradually build and manage long-term community growth, emphasizing sustainable growth and user loyalty. By combining powerful analytics tools and community management tools, Footprint Analytics enables projects to effectively utilize blockchain data for decision-making and growth strategies, covering areas such as , Non-Fungible Token, and .