This article is a editorial, written and provided by Ava Labs. It does not represent the position of Dongzhong, nor is it investment advice, purchase or sale advice. See the liability warning at the end of the article for details.
Suntory Group, the world's leading beverage company, will launch its first limited-edition pilot project of tokenized premium malt's bottled beer in the Japanese market on November 12, featuring the world-famous "Yamazaki Whiskey" The famous Suntory has launched a strategic partnership with Ava Labs to launch this limited edition tokenized Premium Malt's beer.
NFT as proof of beer consumption
As part of this project, the 715ml Premium Malt's beer is aged in Yamazaki whiskey barrels and equipped with near field communication (NFC) technology on the bottleneck. When the bottle cap is opened and the NFC seal is broken, consumers will receive a non-homogeneous Tokens (NFTs) serve as proof of consumption, providing Premium Malt's enthusiasts with a unique digital collectible.
Suntory Digital Innovation Chief Rio “Popeye” Inaba and Ava Labs Japan Head Roi Hirata jointly announced this innovative plan at Thailand Blockchain Week.
Suntory Group
SUNTORY is a leading global beverage company in Japan. Founded in 1899, it is famous for its high-end spirits, especially whiskey brands such as Yamazaki, Hibiki and Hakushu. It also has a diversified range of beer and soft drinks. and health product portfolio.
Ava Labs
Ava Labs is an open source platform company focused on creating and running decentralized applications (dApps) and enterprise-level blockchain deployments. It was founded by a team of researchers and engineers from Cornell University and combined with Wall Street talent to realize its Vision. Ava Labs is committed to providing scalable, efficient, and customizable infrastructure that enables developers to easily build and deploy blockchain applications. The platform uses the Avalanche consensus protocol to provide high throughput, low latency, and decentralization.
＿＿＿
