What are the most popular crypto narratives in 2024?
In 2024, the dominant crypto narrative is undoubtedly the meme coin phenomenon, which has attracted an astonishing 30.67% of global investor attention, including the overall meme coin narrative and 25 related trends. In other words, nearly a third of crypto narratives this year have focused on more speculative opportunities rather than traditional fundamental analysis. This trend has seen significant development, expanding from dog-themed meme coins to tokens with other animal and character themes.
The meme coin main narrative ranks first, accounting for 14.36% of crypto narrative attention, up 6.04 percentage points from 8.32% last year.
In addition to the overall meme coin narrative, four meme coin trends have made it into the top 20 crypto narratives: Solana meme coin ranks 4th with 7.65% attention, Base meme coin ranks 11th with 2.13%, AI meme coin ranks 15th with 1.49%, and cat-themed meme coin ranks 16th with 1.19% attention.
AI-related stories attract 16% of investor interest
Another crypto narrative that has garnered significant attention in 2024 is Artificial Intelligence (AI), with the overall AI narrative and 5 other AI-related narratives collectively attracting 15.67% of investor attention.
The overall AI narrative ranks second with 12.58% investor attention, up 1.26 percentage points from 11.32% last year, although its popularity still lags behind meme coins.
In addition to the overall AI narrative and the AI meme coin trend, the AI agents narrative has also made it into the top 20, ranking high with 1.17% investor attention.
RWA and DePIN gain traction
In 2024, other crypto narratives that have gained significant attention include Real-World Assets (RWA) and Decentralized Physical Infrastructure Networks (DePIN).
The RWA narrative's investor attention has increased from 6.48% in 2023 to 8.64%, a growth of 2.16 percentage points, and its ranking has also risen from 6th to 3rd. Similarly, the DePIN narrative's ranking has risen from 13th to 8th, with a 1.56 percentage point increase in attention.
In contrast, the GameFi narrative has seen a decline in popularity, with investor attention dropping from 10.49% in 2023 to 3.72% in 2024, a decrease of 6.77 percentage points.
Solana and Base-related narratives gain momentum
Solana-related narratives collectively attracted 14.30% of investor attention, second only to the AI narrative. Although the Solana meme coin attracted nearly half of the attention, investors remain interested in the broader Solana ecosystem, which ranked 5th with 5.78% attention. The Pump.fun narrative contributed a relatively small 0.61%, which may overlap with the Solana meme coin narrative.
Meanwhile, Base-related narratives have also made it into the top 20 due to the chain's rising popularity. The Base ecosystem and Base meme coin narratives together attracted 4.87% of investor attention.
Overall, out of 67 blockchain ecosystems, 5 have made it into the top 20 crypto narratives in 2024. In addition to Solana and Base, these popular blockchain ecosystem narratives include the Ethereum ecosystem (1.82% attention), the Sui ecosystem (1.04%), and the TON ecosystem (0.85%).
Top 20 Most Popular Crypto Narratives in 2024
Here are the top 20 most popular crypto narratives in 2024, ranked by their annual market share of investor attention:
The top 20 crypto narratives in 2024 account for 78.72% of global investor attention, standing out from the 200 narratives that received attention. The remaining 21.28% of investor attention is distributed among the other 180 narratives.
Top 15 Most Popular Crypto Narratives in 2023
Here are the top 15 crypto narratives by investor attention from January 1 to December 21, 2023:
