Where will the narrative that can gather the largest amount of capital, public attention, and top talent in the Crypto industry be in 2025?
After reviewing hundreds of institutional forecasts, the media found that the high-frequency narratives are mainly stable coins, RWA, ETF, AI and DeFi. In addition, there is one area that most institutions have high hopes for: the integration of Web2 leading applications into Web3, that is, leveraging the traffic advantages of Web2 products to incubate innovative applications with Crypto characteristics.
Among them, TikTok and X are the most concerned, with the former having spawned several leading MEME coins on the SOL chain, and the latter, the public hopes that the Crypto-friendly Musk will launch encrypted payment functions.
But the reality is that they are moving too slowly. LINE should be the super app that has most actively embraced Crypto after TON, and from its current actions, it not only built the public chain Kaia, but also plans to vigorously launch more than 150 Mini Dapps with Crypto genes in 2025.
Among the nearly 30 initial projects announced by LINE, Yuliverse is the most worth looking forward to, and it will be the first to TGE at the end of January. In addition, through Yuliverse, you can also get a glimpse of the potential Alpha investment opportunities of LINE+Kaia.
Replicating TON+Telegram, the LINE+kaia ecosystem in 2025 will shoulder the burden of large-scale adoption of Crypto
In 2024, the super narrative of TON+Telegram became a deep memory in the industry, with Telegram mini-programs and the TON Space wallet realizing the seamless migration of Web2 users to the Web3 chain world, and millions of users flocking to Web3 in a short period of time. The TON market value successfully broke through $24 billion, ranking among the top 10 cryptocurrencies, and a batch of Game projects such as NOT, CATI, and HMSTR became top Alpha.
In 2025, the LINE+Kaia combination is likely to replicate this legend.
Kaia Portal is a high-performance EVM public chain. Data shows that Kaia has 30 million unique wallet addresses, processed over 1.3 billion transactions, and the peak daily transaction volume is in the millions of dollars. Its ecosystem integrates DeFi, NFT, payment and AI services, with over 420 Dapps and about 7 million active users.
In August 2024, Kaia was formed by the merger of Klaytn developed by Kakao and Finschia of LINE. The former is a communication app with over 53 million monthly active users, accounting for about 97% of Korean smartphone users using KakaoTalk. The latter has 196 million monthly active users, covering Japan, Taiwan, Thailand, Indonesia and other markets, with annual revenue exceeding $1.5 billion.
Kaia's social background and genes are very strong, and it is not to be underestimated in terms of quickly attracting users, developers, and capital, as well as marketing narrative capabilities. Therefore, its positioning is: the gateway to Web3 in Asia.
OKX Ventures' annual report mentions that one of the 14 trend judgments for 2025 is: the demonstration effect of TON and Kaia will bring in more Internet companies. The ecosystem with a large user base and traffic conversion capability will spawn more projects with a market value of billions of dollars - from on-chain payments, decentralized e-commerce to asset management and RWA (real-world assets), the combination of new application innovation and liquidity will become the next growth engine.
Currently, LINE and Kaia will strongly promote this seamless integration in 2025.
According to public information, they will create a Web3 application entry point on LINE, where users can directly log in and use these Web3 applications built on Kaia, the so-called Mini Dapps, to experience decentralized finance, digital assets (NFT), play-to-earn games and other Web3 new gameplay.
Analysts point out that the combination of the two ecosystems has a leveraged effect of 1+1>2, for three reasons:
1. LINE has a huge user base and is fully committed, with the highest priority in promoting it;
2. Kaia is a developer-friendly infrastructure, and its EVM chain attributes allow a large number of blockchain developers to easily get started with Mini Dapps;
3. Cross-regional platform influence, backed by 250 million users, mostly in high-Crypto-density Asian markets such as Korea, Japan and Taiwan.
We believe that Kaia+LINE has three highlights.
First, whether it can bring geometric growth in Web3 users, laying the foundation for broader Web3 application scenarios in areas such as games, stablecoin payments, and DeFi.
Second, the KAIA token is fully circulating, with a market cap of $1.2 billion, and has been listed on top exchanges like Binance, so where is the market cap ceiling of KAIA.
Third, among the Mini Dapps, can there be high-potential Alpha projects that can match the TON ecosystem projects.
Strongly promoting 150+ Mini Dapps, how many star projects can the LINE+Kaia ecosystem spawn?
From the disclosed information, LINE will launch a Mini Dapps discovery and release channel called the Dapps portal on its APP, seamlessly connecting these Web3 applications to LINE products.
Now, LINE has provided convenient development components for Mini Dapps developers, who can access them by applying and then easily deploy Mini Dapps with Web3 capabilities on LINE.
Currently, LINE's biggest strategic measure with Kaia should be Kaia Wave, a Web3 builder support program, aimed at supporting Mini Dapps developers in technology, funding, liquidity, marketing and venture capital, with over 800 teams applying to participate. From the project documents, it initially encourages LINE users to easily get started and provides user rewards for Dapps like games, memes, social (SocialFi), as well as applications with stronger Crypto attributes such as AI, DeFin, RWA and DeFi.
Based on this program, on December 13, LINE announced about 30 initial Mini Dapps, and by the end of the first season of Kaia Wave in the first half of 2025, it is expected that over 150+ Mini Dapps will be launched.
We reviewed these projects and found that over 90% are games, but unlike the "click-to-earn games" in the TON+Telegram combination, the Mini Dapps on LINE include a variety of types and styles such as shooting, fishing, football, boxing, tower defense, placement, and puzzle, with relatively high quality. For example:
Kuma Jump is an official IP (licensed) game of Kumamon.
Bombie is a placement-based level-up game with over 8 million players.
Bullet Storm is a classic shooting game, with the project team having successfully launched multiple games with a record of 4 million downloads in 7 years.
Heroic Arena, which was previously a big hit on WeChat, is now returning in the form of a LINE Mini Dapp.
The announced Mini Dapps also include a small number of sports and fitness, social and other types of applications. For example, Yuliverse, which is probably not unfamiliar to many Asian users.
This is a Web3-enabled, gamified lifestyle metadata platform, and its first game-type product Yuliverse is inspired by Pokemon GO, Little Red Book and WeChat Moments, encouraging players to be active in the real world and build social relationships, and then earn the game's native tokens by completing tasks and challenges. The product has been launched on iOS and Android and has nearly 600,000 players.
Yuliverse also has a mini-app called YuliGO, a location-based social sharing platform that launched on Telegram in September 2024 and has over 2.4 million total users. The Mini Dapp on LINE is also called YuliGO, but with innovative gameplay.
It can be foreseen that as these Mini Dapps are gradually launched, Web3 users on LINE will usher in an explosion, and the launch of these applications also means the issuance of new assets. As long as a few leading projects can break out, the wealth effect will be enough to ignite the entire Crypto industry. It remains to be seen who will be the winner.
《List of the first batch of Mini Dapps launched on LINE》
Yuliverse, the high-potential Alpha of the Kaia ecosystem that is about to have a TGE
In reviewing the approximately 30 projects announced to be launched on the first batch of LINE, we believe that Yuliverse is worth focusing on.
First, Yuliverse has already announced that they will have a TGE at the end of January 2025, which means that it is the earliest TGE project in the Mini Dapps narrative of LINE+Kaia, and this "leveraging" is very clever.
Second, Yuliverse is the most well-known player among all the projects, with its official Twitter @TheYuliverse alone having over 920,000 followers.
Third, Yuliverse has a strong investment background, with top institutions such as DWF Labs, Animoca Ventures, and LIF backing it.
Fourth, Yuliverse is a gamified social metadata platform, hitting the core narratives of 2025 such as AI Agent, DePin, and SocialFi.
Image: YuliGo Mini dapp page
What is the YuliGo that is launching on LINE this time?
YuliGo is positioned as a Web3+AI Agent content fan economy platform, featuring "social earning". After experiencing it, you can find that YuliGo will disrupt the traditional way of content sharing.
On YuliGo, users can record and share their thoughts and ideas anytime, anywhere, such as checking in on travel destinations and sharing unique travel stories. The difference is that this content will be deeply bound to the actual location address, and fans can tip the creators, and both creators and tippers have the opportunity to receive token incentives. Leveraging the unique token economic model of Crypto, the project team is trying to continuously incentivize more real and interesting sharing, ultimately creating a virtuous cycle content ecosystem product.
It is worth noting that the top AI Agent frameworks like Ai16z and Swarms have completely ignited the AI Agent narrative, and YuliGo, this "Web3 version of Mafengwo", has also introduced AI Agent capabilities for users, with its AI Agent assisting content creators to improve content quality.
As one of the first batch of Mini Dapps to launch on LINE, YuliGo is likely to be the first to capture the high-quality user traffic of over 200 million in the LINE+Kaia ecosystem.
From launching on LINE to pushing forward the TGE, January is undoubtedly an important time node for Yuliverse to redefine gaming, Crypto, and AI.
From the official announcement, we know that they have many operational activities near the TGE, which are particularly worth paying attention to.