In March, the popularity of Google searches for Bitcoin and Ethereum rebounded, reaching the highest level of the year

News: In March 2025, Bitcoin's search popularity on Google reached 34, the highest level so far this year. The search interest in January and February was only 31 and 27, respectively. This marks a quarter-on-quarter relative increase of 26% in Bitcoin searches and suggests a potential reversal of the downward trend since November 2024. Simultaneously, Ethereum's search popularity on Google also reached its peak for 2025 at 19, slightly up from 16 in February. Analysts suggest that while still far from previous cycle highs, the increased Google search interest in Bitcoin and Ethereum in March might reflect a revival of retail attention, at least better than the performance so far this year. A broader theory for Bitcoin's interest surge in March could be the newly announced U.S. tariffs, which might reignite the long-standing "digital gold" and "store of value" narratives, especially against the backdrop of intensifying geopolitical or macroeconomic tensions. This theory is supported by BTC/SPX exchange rate data, which has risen over 8% since the "Liberation Day" tariff announcement on April 2. (Block)