Running an airdrop: what worked and what didn't 🧵
Recently Splits orchestrated an art campaign that connected a sequence of NFT mints and airdrops. This was an experiment in:
1) consumer composability,
2) onchain distribution as a form of marketing.

Twitter

MicroStrategy founder Michael Saylor asserts that Bitcoin has won the global narrative war, specifically naming BIP- […]
The article, "Michael Saylor Warns BIP-110 is the Biggest Threat to Bitcoin; Four-Year Cycle is Dead, Institutional Capital is the Real Protagonist," was first published on BlockTempo, the most influential blockchain ABMedia media.

Michael Saylor warns that BIP-110 is the biggest threat to Bitcoin; the four-year cycle is dead, and institutional capital is the real protagonist.

Global gold and foreign exchange reserves have reached approximately $4 trillion, surpassing foreign holdings of U.S. Treasury bonds ($3.9 trillion) for the first time. This is the largest increase since 1996…
The article, titled "Gold Surpasses US Treasury Bonds for the First Time in 30 Years! Becoming the World's Largest Foreign Exchange Reserve, Why is BlockTempo Bank Asset Allocation Logic Being Rewritten?", was originally published on BlockTempo, the most influential blockchain ABMedia media.

Gold surpasses US Treasury bonds for the first time in 30 years! Becoming the world's largest foreign exchange reserve, why is central bank asset allocation logic being rewritten?

Robert Kiyosaki, author of "Rich Dad, Poor Dad," posted on the X platform today (5th) with the title "Bad News: History [...]"
The article, "Rich Dad: Two bombs planted in 1974 detonated this year: the BlockTempo loosened and the baby boomer retirement collapsed," was originally published on BlockTempo, the most influential blockchain ABMedia media.

Rich Dad: Two bombs planted in 1974 detonated this year – the petrodollar weakened and the baby boomer retirement collapsed.

One thing that worked was the tool Infector by @taydotfun, made for airdropping Base tokens.
Infector was the glue between Rodeo, Clanker, and Manifold.
Straightforward, easy to use, takes advantage of onchain data ✅

The bigger problem is fundamental.
The basic benefit of an airdrop is that people like free money, so they pay attention to your project.
Unfortunately, people like free money too much, which makes the wrong people pay attention.
📝 @jacopo_eth on @farcaster_xyz

The rest of the nitty-gritty details can be found in this blog post: https://splits.org/blog/airdrop-autopsy/…

All that said, don't count us out! Onchain distribution — as marketing, and otherwise — is an important problem space. We will continue tinkering, and sharing our findings 🫡