Astar Network Receives Strategic Investment from Animoca Brands to Accelerate Development of Web3 Entertainment Ecosystem

Mars Finance News: Astar Network announced a strategic partnership with Animoca Brands, a leading enterprise in blockchain gaming and digital rights. Astar provides Japanese and Korean government and enterprise channels and third-party IP resources, while Animoca Brands makes a strategic investment in Astar Network to jointly promote the Web3 entertainment ecosystem. It is reported that Animoca Brands has invested in over 540 Web3 projects, and this investment reflects its optimism about the potential of Asian entertainment IP and blockchain integration. The first phase of cooperation focuses on two major projects: the Anime ID identity system based on Moca Network, deployed on the Soneium chain, enabling a smooth transition from Web2 to Web3 users; and the Anime Art Fest digital art platform, providing Non-Fungible Token development and fan economy operation services for IP copyright holders, initially introducing famous Japanese animation IPs. The Astar ecosystem's native token ASTR plays a key role in the collaboration, serving not only as a transaction medium but also supporting ecosystem projects through developer incentive programs. Additionally, both parties will open IP resources and plan to jointly launch an "Asian Entertainment IP Fund". With the implementation of Japan's "Web3 Promotion Law", the collaboration between Astar and Animoca Brands is expected to establish a new industry paradigm. They plan to deploy over 10 top-tier IPs on-chain by 2025 and upgrade the Soneium mainnet to enhance network performance.