Brazil's Braza Group is launching USDB, a new stablecoin backed by USD and integrated with Ripple's XRP Ledger (XRPL). Braza will market this new stablecoin specifically for cross-border payments.
Similar integrations have also recently occurred in Singapore and the EU market. Within a week, companies across three different continents have shifted to XRPL for their new products, demonstrating a strong signal of confidence.
Companies Switching to XRPL to Launch Stablecoins
Brazil has recently made significant progress in cryptocurrency adoption, providing the world's first XRP ETF last month. Ripple has also implemented specific partnerships to expand cross-border payments with Brazil, and today's development builds on that.
According to Ripple's announcement, Braza Group's new USDB stablecoin represents the next step with XRPL.
Braza Group, a fintech company focused on cross-border money transfers, hopes to use XRPL to revolutionize Braza's stablecoin market. They launched another stablecoin, BBRL, at the beginning of 2025.
BBRL is backed by the Brazilian Real and hosted on XRPL. CEO Marcelo Sacomori noted the regulatory progress that has enabled these new products, hoping to revolutionize the financial ecosystem.
Ripple's XRPL stablecoin, RLUSD, recently created a wave in the stablecoin market; its trading volume increased by over 60% just last month.
Ripple has also used this stablecoin for public charitable donations and acquired a brokerage platform to enhance RLUSD's utility. The company has continuously issued new tokens, with RLUSD's market capitalization nearly tripling in the past three months.
Market capitalization of Ripple's RLUSD Stablecoin in 3 months. Source: CoinGeckoOther New Stablecoin Launches
Brazil is not the only market with new XRPL stablecoins. Earlier this week, StraitsX launched its own stablecoin, XSGD, also using Ripple's Ledger.
Unlike USDB, this new asset is pegged to the Singapore dollar, targeting that country's market. It is backed by reserves at DBS Bank and Standard Chartered, and is available on multiple blockchain platforms.
StraitsX's announcement does not prioritize cross-border payments like XSGD's utility, but mentions it along with other features such as DeFi access and overall utility.
The company continuously praises XRPL for its speed, security, scalability, and more. The two products have some similarities but do not occupy the same market niche.
Schuman Financial, a Swiss financial company, announced another XRPL stablecoin today. EURØP, their product, is for the EU market and has complied with MiCA regulations.
It is backed by the Euro, and Schuman's statements reflect many other companies' goals of DeFi integration and ease of use.
The launch of multiple XRPL stablecoins in less than a week is truly noteworthy. Ripple's Ledger has global influence, with completely unrelated companies across three different continents using it as a medium for their newest financial tools.
Amid these launches and the rapid growth of RLUSD, Ripple's position in the stablecoin market is on the rise.
