Two European companies buy additional tens of millions of USD in Bitcoin, showing that Strategy's treasury model is spreading and becoming a global strategy.
The wave of businesses storing Bitcoin as treasury assets continues to expand beyond U.S. territory, as two European companies recently announced significant purchase transactions. Specifically, The Blockchain Group from France and The Smarter Web Company from the UK have significantly increased their Bitcoin holdings, demonstrating growing confidence in the crypto treasury strategy pioneered by Strategy.
According to the announcement released on 07/07, The Blockchain Group purchased an additional 116 BTC worth approximately 12.55 million USD, raising their total holdings to 1,904 BTC. Meanwhile, The Smarter Web Company bought an additional 226.42 BTC valued at 24.34 million USD, raising their Bitcoin treasury to 1,000 BTC. These moves are not merely digital asset accumulation but also clearly demonstrate a more systematic and sophisticated financial strategy.
Both companies emphasized a particularly important performance evaluation indicator: Bitcoin yield. Mr. Alexandre Laizet, COO of The Blockchain Group, stated that the company achieved a yield of up to 1,348.8% in 2025. The Smarter Web Company's figure is even more impressive, reaching 26,242% YTD.
Bitcoin yield is a key performance indicator (KPI) introduced by Strategy at the end of 2024, aimed at measuring the growth rate of Bitcoin per fully diluted share. This indicator helps assess the effectiveness of the Bitcoin accumulation strategy and provides transparency in additional share issuance to fund Bitcoin purchases. The adoption of this indicator by European companies shows they are not merely copying the strategy but are also proactively implementing similar financial analysis frameworks.
This trend is rapidly spreading due to the resounding success of the pioneering company. Strategy recently announced unrealized profits of 14 billion USD from its Bitcoin treasury in Q2 2025.
At the same time, Japan's Metaplanet—the country's largest Bitcoin-holding enterprise—also announced the addition of 2,204 BTC, raising its total holdings to 15,555 BTC. Similar moves in the U.S., Europe, and Asia indicate that using Bitcoin as a treasury asset is quickly becoming a global trend.
