On July 22, according to Bitcoin Magazine, Grupo Murano, a Mexico-based real estate company with a market value of $1 billion, is launching a strategy to "integrate Bit into operations" aimed at optimizing its financial situation by shifting from a traditional heavy-asset model to a Bit-centered financial management approach. The company manages hotels under brands like Hyatt and Mondrian, as well as residential and commercial properties in cities such as Cancun and Mexico City, and plans to convert assets into Bit through refinancing and sale-leaseback. This method can reduce debt and equity on the balance sheet while maintaining operational control.
Murano's goal is to build a Bit treasury worth $10 billion within five years. Murano also plans to accept Bit payments at all its hotels and will explore opportunities to host Bit conferences at its properties. The company's focus remains on high-profit development projects, allocating 20-30% of its business to real estate and 70-80% to Bit holdings.
