Advertising runs on black boxes. Impressions, bids, outcomes – most of it is invisible, unverifiable, and prone to misreporting. The integration of @AlkimiExchange with @WalrusProtocol → Every ad interaction is now stored permanently on-chain. This is huge for AdFi. In a $750B industry that survives on approximations, this is a structural shift. Curious – outside advertising, which industries would benefit most from permanent, verifiable data trails?

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Disclaimer: The content above is only the author's opinion which does not represent any position of Followin, and is not intended as, and shall not be understood or construed as, investment advice from Followin.
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