Livestreaming has recently taken off in the crypto space. Pump.fun, by directly converting attention into on-chain tokens and revenue, frees creators from passive reliance on advertising or platform revenue sharing. This model, combining the attention economy with disintermediation, not only challenges giants like Twitch, Kickstarter, and Rumble but also has the potential to reshape the entire livestreaming industry.
Attention is an asset: Pump.fun disrupts the traditional live streaming framework
Hitesh Malviya, founder of cryptocurrency analysis platform DYOR, pointed out that on Kick, Twitch, and even YouTube, due to platform profit sharing and algorithm imbalances, more than 90% of live streamers are unable to obtain stable income, and even many top live streamers have a ceiling on their income.
What sets Pump apart is that viewers don't just watch live streams for fun; they can become part of a community of shared interests by purchasing "streamer tokens." This instant feedback breaks the traditional live streaming model of relying on advertising, subscriptions, and profit sharing:
Attention leads to transaction volume, which immediately translates into creator fees. This is a tighter flywheel with fewer layers between creators and their earnings.
From Moments to Tokens: How to Monetize Viral Traffic?
He also mentioned the success stories on Pump, which are endless:
Streamer Coin : A streamer shared his income with small creators, and the token's market value once soared to US$22 million.
Bagwork : He became famous due to a clip of a celebrity giving a slap and earned $150,000 in two days.
Feed The People (FTP) : Donate revenue to the homeless, building trust and community through transparent on-chain records.
These cases reveal a new formula: viral clips trigger a surge in transaction volume, creators receive immediate profits and create more content. Attention is no longer just a fleeting flow of traffic, but an asset that can be tokenized and traded.
Starting from the reasons for the rise of live streaming: How can live streamers gain market favor?
Hitesh also pointed out that many creators choose live streaming not just for money, but because it provides companionship, identity, and emotional outlet. In response, Pump.fun provides value rewards in the form of tokens.
When asked how to win the audience's favor, he emphasized: "If you continue to produce high-quality content and demonstrate clean token distribution, you will gain deeper liquidity and better exposure."
Consistent scheduling, clear and interesting content, regular incentive activities, fair distribution mechanisms, and active community management. When your live content becomes a story that people are willing to trade, it will survive in the long run.
The next wave of live broadcast host IP after NFT?
A few years ago, NFTs helped many unknown artists rise to prominence, and now Pump has the potential to replicate this effect in the livestreaming space. Unlike one-time digital artworks, Hitesh believes that livestreaming content is continuous and instantly tradable, resulting in a market with a significantly larger scale and impact.
Pump provides services including token issuance and circulation, instant profit sharing, and community co-creation, allowing creators to monetize their content at any time. Just as NFTs enabled thousands of artists to go from zero income to tens of thousands of dollars annually in a single year, Pump is poised to provide a similar transformational opportunity for Twitch's 7.3 million monthly active streamers.
Future trends: Audience migration brings intense competition
Looking ahead, as livestreamers begin to publicly acknowledge that on-chain revenue far exceeds that of traditional platforms, Hitesh believes this will trigger a wave of creator migration. Viewers will follow creators, and liquidity will flow in.
On the other hand, traders will also enter the market and speculate through "attention information" such as the speed of wallet inflow, the spread speed of popular clips, and the structure of token holders, and even create more tracking tools and dashboards.
He admitted that this is a high-intensity game: "Creators need to continuously produce influential videos and stories, while traders must track on-chain wallets and community dynamics in real time. The market will reward the most dedicated and focused players."
The article "Pump.fun Live Streaming Boom: Can the Attention Economy Combined with Disintermediation Disrupt Kick and Twitch?" originally appeared on ABMedia ABMedia .
