Ripple Officially Announces New Initiative: CEO Sends Bullish Message for XRP

Ripple has officially announced its new product, “Ripple Prime,” for the corporate finance world.

The company announced that it has completed the acquisition of Hidden Road, one of the world's fastest-growing non-bank prime brokers, and that the brand will now operate under the name Ripple Prime.

With this move, Ripple becomes the first cryptocurrency company in the digital asset era to own and operate a multi-asset prime broker, according to its official announcement. Ripple Prime aims to provide institutional investors with a one-stop shop for foreign exchange (FX), digital assets, derivatives, swaps, and fixed-income securities.

The company stated that the Ripple Prime business has grown threefold following the acquisition announcement and noted that it expects further growth from new and existing corporate customers in the coming period.

Ripple said that the use of its core infrastructure for payment, crypto custody, and stablecoin solutions, particularly XRP, will strengthen the Ripple Prime offering. The company also plans to more actively utilize blockchain technology to streamline operations and optimize costs in the future.

The new structure will also expand the use of Ripple's stablecoin, RLUSD, within the ecosystem. RLUSD is currently used as a collateral asset in prime broker products, and some derivatives clients choose to hold their balances in RLUSD.

Ripple stated that RLUSD has been accepted with confidence by institutions for its regulatory compliance and transparency. In a July assessment by Bluechip, RLUSD was ranked as the best stablecoin with an “A” rating for stability, governance, and asset collateral. Bank of New York Mellon (BNY Mellon) will also serve as the primary reserve custodian for RLUSD.

This acquisition marks Ripple's fifth major strategic acquisition in the last two years. The company acquired GTreasury last week, Rail in August 2025, Standard Custody in June 2024, and Metaco in May 2023.

Ripple CEO Brad Garlinghouse made the following statement in his social media post:

With the completion of the Hidden Road acquisition (now Ripple Prime), Ripple has made five major acquisitions in the last two years. As we continue to develop solutions aligned with our vision for the Internet of Value, I want everyone to know that XRP is at the core of everything Ripple does.

*This is not investment advice.

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Disclaimer: The content above is only the author's opinion which does not represent any position of Followin, and is not intended as, and shall not be understood or construed as, investment advice from Followin.
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