I was watching some America's Cup over the weekend and noticed a Grenadier Sponsor. I recall that term from WWII. The term "Nazi grenadier" generally refers to a member of the German Panzer Grenadier Tanks from the Waffen-SS during World War II. The use of the name "Grenadier" was a historical homage ordered by Hitler in 1942 to Frederick the Great's army. Is that odd Branding for an SUV?

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