- Event Overview
Memeverse: Side Quest Party is a special entertainment and networking event within the framework of GM Vietnam 2025 , co-organized by meme and Followin . Unlike typical Web3 meetups, Memeverse Side Quest embraces the spirit of meme culture , humor, creativity, and energy, creating an "alpha" and "full vibes" space for the blockchain community.
- Main objective
- Connecting the blockchain community : from investors, traders, builders, and founders to meme enthusiasts – all meeting in an open space.
- Alpha Chia & Exploration : Market insights updates, trend discussions, and investment opportunity exchanges.
- Create a unique networking experience : transform networking activities into an exciting, fun, and memorable journey.
- Promoting meme culture within the Vietnamese crypto ecosystem and expanding it to the international market.
- Core message
“Memes bring the community together.” The event affirmed that meme are not just entertainment – they are a catalyst that helps Web3 become more accessible, connected, and creative.
Recap of the Memeverse Side Quest Party event: https://www.youtube.com/watch?v=yUF-uz7Nz4o
- Media impact and networking value from the Memeverse Side Quest event.
The event generated a strong ripple effect before, during, and after its organization, becoming one of the most prominent media-focused side events of GM Vietnam 2025.
- The appeal of the event:
- 775 guests registered.
- 419 guests were approved by the BTC to attend.
- 251 guests attended.
A high number of check-ins reflects the genuine appeal of the event, especially one with a "fun + meme + alpha" vibe.
- Media effects
- 519,747 total impressions – a strong number within the Vietnamese Web3 community.
- With 314,747 pre-event impressions, it demonstrated its appeal right from the announcement stage.
- 89 media posts from Followin, Four, Meme & media partners.
- 115,000 impressions from KOLs/influencers, spreading organically thanks to an engaging vibe.
- The engagement rate was 5.5%, higher than the Medium for offline events.
- The value that connection brings
- Facilitate more high-quality conversations between traders, founders, investors, and builders.
- Creating a common platform for meme enthusiasts – a community that is often scattered – gives them a chance to meet in person.
- The event's youthful and creative vibe encourages natural, unforced alpha interaction.
The event received 89 media coverages from Followin, Four, Meme , and its network of media partners, including 18 domestic partners, 4 international partners, and 2 Chinese partners – contributing to the spread of Memeverse beyond Vietnam. This result demonstrates the strong appeal of the event model combining meme culture, networking, and Chia alpha information.
- Organizational and communication strategy
Organizational strategy
meme x Followin builds its framework on three elements:
- An emotionally rich space
- The "Memeverse" concept features vibrant visuals and a strong internet culture vibe.
- Meme Wall – a place where users can freely create meme, comment, and interact.
- Photo booths with meme props help activate content naturally.
- Experience multi-layered gamification.
- Treasure Hunt : Find the "alpha clues" hidden within the event space.
- Kahoot Alpha Quiz : Challenge your Web3 knowledge with meme.
- Stamps & Rewards: The more activities you participate in, the more rewards you receive.
- Effective Networking
- Using an open layout makes it easier for guests to strike up a conversation.
- "Conversation starters" are embedded in each area using meme images.
- The on-site team facilitates connections between founders, VCs, builders, and KOLs.
Communication strategy
- Pre-event coverage
- Pre-event media chain on Followin, meme , and a network of media partners.
- KOLs are using seeding to spark curiosity with the Memeverse Side Quest Party concept.
- Activated during the event.
- Mini Intakes
- Content from Treasure Hunt & Kahoot
- After the event
- Video recap
- Photo album
- Media coverage from partners
Special support from our partners.
- 2 Diamond Sponsors and 6 Gold Sponsors help enrich content and create a more immersive experience.
- 27 media partners , including Vietnam, Global, and China, create rare international coverage for a GM season side event.
The involvement of sponsors and media has significantly increased the reach and professionalism of Memeverse Side Quest.
- Guest profiles: The factors that made Memeverse explode.
- Notable guest groups
- KOL crypto & meme creators
- Traders & active investors
- Founder & builder of Web3
- VCs & institutional investors
- Meme enthusiasts from the Vietnamese and international communities.
- Onsite activity participation rate
- 76% participate in networking.
- 64% chill & party
- 58% participate in Treasure Hunt & Kahoot
This is a very high engagement rate, reflecting an event design that perfectly addresses the needs, vibe, and behavior of the Web3 community .
- Event Experience: Execution & Onsite Activation
Memeverse Side Quest was developed with the goal of providing a "fun-first experience without sacrificing networking value."
- Creative Experience
- The space is designed in a meme culture style.
- Vibrant colors – dynamic – youthful
- Meme boards, sticker zones, and photobooths help create natural social content.
- Engagement Activities
- Treasure Hunt: Players search for "alpha" to win prizes – gamification creates excitement.
- Kahoot Quiz: A fun way to challenge your Web3 knowledge.
- Mini Meme Contest: Unleash Your Creativity
- Networking Zones
- The combination of music, activities, and games makes networking more relaxed and effective.
- An open vibe encourages customers to confidently Chia insights and collaboration opportunities.
- Onsite Performance
Thanks to the well-organized structure and coordination among all parties, the event was successful:
- High engagement rate
- Natural Chia of content from attendees.
- Conclude
Memeverse Side Quest – GM Vietnam 2025 demonstrates that when "meme culture" is combined with networking and alpha sharing , we can create a Web3 event model that is both engaging and effective.
The event not only created a creative playground for the crypto community but also opened up a new framework for Web3 brands that want to:
- Increase community presence
- Connect to user/Web3-native
- Building a unique and unprecedented experience within the framework of GM Vietnam 2025.
With over 519,000 total impressions , 89 media coverages , 251 quality check-ins , and high participation rates in its system activities, Memeverse Side Quest proves that Web3 events can perfectly balance entertainment, meaningful networking, and return on investment .
