In an increasingly competitive global exchange landscape, acquiring high-quality new users, especially KYC-verified users, has become essential for sustainable growth.
Gate.io, one of the world’s leading crypto exchanges, partnered with Followin to launch a targeted user acquisition campaign in Vietnam, aiming to drive both new user growth and real trading activity.
The results: Followin not only surpassed all KPIs but also delivered a significant boost in trading volume for Gate.io post-campaign.
- Campaign Context & Objectives
Gate.io KPI target:
- 140 new registered users completing KYC
- Budget: 1,000 USDT (Fiat)
- Campaign period: Sept 22 - Oct 5
- Channels: X (Twitter) & Telegram
Gate.io aimed at:
- Acquire high-quality new users
- Boost natural, real trading volume
- Optimize cost per acquisition (CAC)
- Execution Strategy
- High-Value Giveaway - the main driver for new user growth
Total reward pool: 2,350 USDT, including:
- 100 USDT sponsored by Followin (20 winners × 5 USDT)
- Gate.io incentives:
- 2 USDT for registration + KYC
- 3 USDT for deposits ≥ 50 USDT
- 10 USDT for trading volume ≥ 500 USDT
- Up to 1,000 USDT in bonuses for both new & existing traders
- Viral Mechanics on X - Generating natural reach
To join the campaign, users were required to:
- Register via Followin’s referral link
- Like + Retweet the campaign post
- Comment UID + tag friends
This created viral loops that amplified organic visibility without heavy reliance on paid ads.
- Post-KYC optimization through volume-based rewards
Requiring users to trade ≥ 50 USDT ensured:
- Users began trading immediately
- Organic volume growth
- Real revenue generated for Gate.io
The strong post-campaign volume spike validated this strategy.
Campaign Results: KPI Surpassed & Real User Activity Generated
Metric | Result | KPI | Completion Rate |
New KYC Users | 219 | 140 | 156% KPI |
Valid KYC Users | 169 | 140 | 120.71% KPI |
Trading Volume (During Campaign) | 72.87K USDT | Not specified | Exceeded partner’s expectations |
→ Followin achieved 1.56x the KPI set by Gate.io.
→ Users not only completed KYC but also deposited funds and started trading within a short period.
- Why Did the Campaign Achieve Outstanding Performance?
Trading volume surged right from the first week, reaching 72K USDT with 57 users depositing funds and 8 users actively trading.
The volume continued to rise strongly even after the campaign ended. Trading volume increased by an additional 531.5K USDT, more than 5× the volume generated during the campaign period.
→ This is a highly significant indicator proving that Followin brought in high-quality users - users who stayed and continued trading, not those who only joined for mini-games or rewards and then left.
User quality is reflected in the volume distribution:
- The top 1 user contributed 492,097.85 USDT, accounting for 91.84% of total volume.
- The top 3 users contributed over 535K USDT in total.
- Conclusion: A Strong Case Study for Web3 Performance Marketing
The Followin x Gate.io campaign stands out as an exemplary Web3 performance marketing success - cost-efficient, scalable, and impact-driven.
Key factors contributing to exceptional results:
- Clear, well-structured reward mechanics
- Smart viral activation loops
- Deep understanding of crypto user behavior
- Optimized acquisition cost with maximized output
- Strong results in both user acquisition and trading volume
Followin not only hit the KPI but also delivered high-quality long-term users, contributing to sustainable revenue for Gate.io. This is a replicable model for any exchange or Web3 project entering a new market and seeking real, measurable growth.
