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The medium is power – a perfect blend of VC and agency. In early November, VC giant A16Z announced the establishment of its "New Media Team" and released this "New Media Manifesto," which I think is worth reading for everyone involved in content creation. While we all know that A16Z's emphasis on content is ingrained, from its inception as one of the top VC firms in the US, now arguably on par with Sequoia Capital, they've prioritized new media and content dissemination above all else. However, they now believe this is far from enough.
When traditional capital, traditional media, and traditional distribution channels can all be bypassed, anyone can become an overnight sensation, gaining attention for a single day. But the question is: then what? As a founder, once you've gained this fleeting attention, how do you transform it into lasting influence and commercial value?
A16Z's answer is: the medium is power.
Their "New Media Team" has a clear goal: to create the strongest one-stop media engine in the venture capital field, a place where founders can acquire the necessary credibility, aesthetic taste, brand-building capabilities, professional knowledge, and narrative power to win the "battle for discourse power" on the internet. It seems A16Z not only needs to tell a good story itself, but also needs to get its investors and the founders it has invested in to do the same. This is an investment firm that's taking narrative economics to its extreme.
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Are they hiring? I'd like to submit my resume. I'm open to anything that doesn't require English proficiency.
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Disclaimer: The content above is only the author's opinion which does not represent any position of Followin, and is not intended as, and shall not be understood or construed as, investment advice from Followin.
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