Video streaming platform Rumble and stablecoin issuer Tether announced today the official launch of their self-custodied crypto wallet, "Rumble Wallet," allowing users to donate directly to creators using Bitcoin and USDT. This follows previous integrations of cryptocurrency payments by companies including YouTube and Trip.com.
Video streaming platforms are moving into encrypted wallets: What is Rumble Wallet?
Rumble Wallet is a self-hosted encrypted wallet built into the Rumble video platform using the Tether Wallet Development Kit. Users are responsible for keeping their private keys and funds safe, rather than having them centrally managed by the platform.
The announcement states that the wallet will initially support Bitcoin (BTC), USDT, and Tether Gold (XAUT), which is pegged to gold. Its main application scenario is for viewers to instantly tip and support creators.
Unlike traditional content platforms that rely on advertising revenue sharing or third-party payment channels, Rumble aims to establish a direct "user-to-user" payment relationship by integrating native wallets, thereby reducing the influence of intermediaries in content monetization.
The conversion between fiat currency and crypto assets is provided by crypto payment company MoonPay , which supports payment methods such as credit cards, Apple Pay, PayPal, and Venmo.
( Tether will use the Rumble platform to create a crypto wallet, paving the way for the USAT US market )
The shift in creator monetization models: ad-free and disintermediation
Rumble founder and CEO Chris Pavlovski stated that the purpose of launching the wallet is to allow creators and viewers to independently establish financial support relationships without relying on ad networks, banks, or payment processors.
For Tether, this partnership also helps expand the use cases of its stablecoin USDT, from cryptocurrency exchanges and DeFi applications to real-world consumer products.
From YouTube to Trip.com: Businesses are actively integrating encrypted payments.
As MoonPay CEO Ivan Soto-Wright stated, "Peer-to-peer encrypted payment models are the future of the internet economy, especially in cross-border applications and the creator community."
Recently, companies including YouTube , Trip.com , and Walmart have announced the integration of stablecoins or other cryptocurrencies into payment or transaction functions, viewing them as an important infrastructure for the next generation of the internet.
More than just product collaboration: Rumble's strategic partnership with Tether
Rumble's partnership with Tether began in late 2024, when Tether made a strategic investment of $775 million in Rumble, becoming one of its major shareholders. Rumble subsequently disclosed that it had included Bitcoin in its asset allocation.
Tether has also extended the scope of this partnership to many areas, including investing $150 million to support Rumble's cloud and AI development, and assisting in the acquisition of Bitcoin mining company Northern Data.
The launch of Rumble Wallet reflects the growing trend of encryption technology being integrated into mainstream content platforms. However, whether this attempt at disintermediation will remain just talk or achieve large-scale implementation remains to be seen and will require further market validation.
This article, "Rumble Partners with Tether to Launch Crypto Wallet, Opening Up Cryptocurrency to Creators," first appeared on ABMedia, a ABMedia .
