Disclaimer: This article is based on research using publicly available market channels and information. IOSG does not endorse any third-party service providers, individuals, or media mentioned in this article. This article is for informational purposes only and does not constitute investment advice. Thanks to Yuanjie (@forgivenever) and Jocy (@jocyiosg) for their structuring suggestions. Thanks to Heechang (@xparadigms), Jeff Kim (@jeefeekim), Bingo (@Bingo_z9), Tae Hee (@taeheecrypto), 0xDaniel (@0xDaniel_kr), Uno (@chillguyuno), and Harry (@harrychjin) for their suggested modifications.
Author | Shirley @0x_Shirleyyy, Source: @IOSGVC
Recently, a16z crypto is opening an office in Seoul to extend go-to-market support for its portfolio companies to encompass the Asia-Pacific region and gain access to this new market with regional context and knowledge.
Following up on our earlier research on KOL and Agency Landscape in Crypto Marketing: Focusing on the Greater Chinese Market, in this article, I'll target the South Korean market. Given South Korea's unique economic environment, rapid adoption of digital assets, and emerging regulatory framework, this report on local Exchanges&Media&Agency&Research companies aims to serve as a valuable resource for investors, startups, community builders, and interested parties.
Why is the South Korean market becoming more important in the crypto space?
South Korea is widely recognized as a global cryptocurrency hotspot, with crypto trading deeply ingrained in its financial culture. It has emerged as one of the most dynamic cryptocurrency markets in the world. And 2025 is proving to be a defining year for the industry. With over 16 million crypto users, strong mobile adoption, and a tech-savvy population, the Korean crypto landscape is booming like never before.
Adoption side
South Korea Stock & Cryptocurrency Traders Analysis (2018-2025)
From 2018 to 2025, South Korea experienced a dramatic transformation in investment patterns. Stock traders increased from 5.6 million (10.8% of the population) to 14.1 million (27.3%), representing a 152% growth. More remarkably, cryptocurrency traders surged from 2.0 million (3.9%) to 16.3 million (31.6%), marking a 715% increase. By 2025, cryptocurrency traders outnumbered stock traders for the first time, reflecting a major shift in retail investment preferences.
