Most teams in crypto execute "collabs for the sake of collabs" without thinking very carefully around: - Optics / positioning - 2nd / 3rd order effects - Present & future value flow There are so many partnership offers / ideas you'll be pitched that absolutely aren't worth doing for a 1-time tweet or some minor level of (potential) "additional distribution". It's important for teams to have a basic evaluation framework to output decision; yes / no / go heavy / go light / defer to later. Exception to this: when you're super early with absolutely nothing to lose and can mostly just say yes to things based on vibes. But even then, need to be careful of dropping your pants for one-way door decisions.