BSC actually has good storytelling and tickers, but it lacks cohesion and official institutional support. Take this "Green" character, for example; the storytelling level is already very high, no less than the penguin one, but it lacks human intervention. In short, BSC leadership doesn't understand what players want, doesn't understand what a meme is. This is a real weakness. They think customer service representative Xiao He is a meme, Binance Auto is a meme, not a story about a cat or a dog, nor a political narrative about a celebrity. It's possible that it's not that they don't understand, but that players don't accept it, and it just doesn't make sense.