Hot take from running a marketing agency for 5 years: The #1 mistake crypto founders make isn't bad marketing. It's outsourcing their voice. We've literally had clients come to us and say "can you just post as me?" No. That's the whole problem. No copywriter will ever capture the way your brain connects ideas. No agency will ever replicate the rant you go on at 1am when something pisses you off about your industry. Not because they suck. Because your voice is the one thing that give you an edge in your industry. How do I know? Because that's the same playbook we've used to scale to a 7-figure agency over 5 years. We don't post for founders. We teach them how to create more of the content that will get them customers. That's the whole playbook.