LALIGA Becomes First European Soccer League to Partner with Polymarket in the United States and Canada

As the Official and Exclusive Prediction Market Partner of LALIGA in the U.S. and Canada, Polymarket will provide the continent's growing soccer fanbase with more opportunities to engage with their favorite league and players NEW YORK, April 2, 2026 /PRNewswire/ -- LALIGA North America announced today a multi-year partnership with Polymarket, the world's largest prediction market, becoming the first European soccer league to do so. As the Official and Exclusive Prediction Market Partner of LALIGA in the United States and Canada, Polymarket will offer LALIGA fans the ability to engage with Spain's premier soccer league and its stars at an unprecedented level. For LALIGA North America, the partnership with Polymarket is a testament to the long-term investment and growth in the region as a result of the 20-year joint venture between LALIGA and Relevent launched in 2018. Polymarket joins a robust roster of regional partners including Walmart, Lowe's, McDonald's, Verizon, Remitly, and Panini, among others. The multi-year partnership with Polymarket includes premium broadcast visibility, fan-focused digital and social programming, and exclusive fan experiences such as VIP match hospitality and virtual meet-and-greets with LALIGA legends. Polymarket will also receive exclusive rights to use LALIGA and club intellectual property in connection with LALIGA matches. "Our goal is to give fans a more expressive way to follow the game, where opinions on players, matches, and season outcomes can be reflected in real time," said Shayne Coplan, Founder and CEO of Polymarket. "Partnering with LALIGA brings that level of interaction to one of the most passionate global fanbases and introduces a new, more dynamic way for North American audiences to engage with the league." Polymarket has rapidly established itself as the prediction market partner of choice for major sports leagues, having announced partnerships with MLB, NHL, UFC, and MLS, which includes serving as the exclusive and official prediction market for MLS Cup, MLS All-Star, and Leagues Cup. FOR FURTHER INFORMATION: LALIGA: Michael LoRé LALIGA North America [email protected] Polymarket: [email protected] SOURCE LALIGA North America Market News and Data brought to you by Benzinga APIs To add Benzinga News as your preferred source on Google, click here.