From the day of its birth, Azuki, one of the NFT blue-chip projects last year, has carried various halos - sold out within three minutes, the floor price climbed extremely fast, the two-dimensional trendy brand, and filled the gap in the oriental market after BYAC... Unique Unique art style, diverse marketing methods, and strong community cohesion have all prompted Azuki to break through one obstacle after another and become a phenomenal NFT.
However, the founder ’s black history (for specific information, it is recommended to read " Azuki founder reveals himself? What happened this morning ") caused a ferment of public opinion, which made most NFT players sneer at his past behavior, which also caused panic selling. The floor price of Azuki has dropped by about 10 ETH , which also makes it less popular than it was back then. Superimposed on the macro environment of the cliff-like decline in NFT trading volume since the second quarter of last year, Azuki has been performing mediocrely and has not made much breakthrough.
In order to gain the favor of capital for a long time and let players see the growth of the community, each NFT project party must innovate its gameplay and find new business or development models.
In June last year, Azuki shared the plan to expand Azuki, and a series of activities such as combining IP , offline art experience, and publishing PBT standards followed. This seems to announce that Azuki's metaverse plan is approaching us.
Today, on the occasion of Azuki's 1st anniversary, the team announced the official launch of the virtual city "Hilumia" built by the community. Azuki NFT holders or community participants can now participate in the exploration. In this virtual city, there are various platforms for interactive experiences, such as Slowpoke's Toy Haven, a toy store, Ember Square, a design platform, Golden Skate Park, a community for skateboard enthusiasts, and Garden Express, an opinion collection box.
As soon as the news came out, the floor price of the Azuki AirDrop project Beanz Official rose, with a 24-hour increase of 69%, and occupied the second place in the Opensea rankings.
Next, Odaily Planet Daily will take you to learn more about Hilumia.
Hilumia: Azuki's Dream Town
It can be seen from the official website that Hilumia presents the appearance of a dream town, with 10 main interactive locations, which can clearly show the role of each location and the plans being implemented, such as:
Ember Square : A design store with the latest designs and styles from every corner (even the alleys) of Hilumia, the place to discover current and future trends. Combined with Azuki's recent series of cooperation with fashion brands, such as the launch of limited edition clothing with the Japanese streetwear brand AMBUSH®︎ , the launch of XNOR-Assassins virtual sneakers in cooperation with Meta Street Market, and the PBT standard released by Azuki, which supports physical winding and other actions, We can also boldly guess that in the future Azuki metaverse, virtual fashion NFT will be an important part of Azuki's development.
Slowpoke's Toy Haven : A toy store, originally a stall selling red and blue bean plush toys (that is, Azuki's AirDrop project Beanz), of course it will also produce other high-quality toys, but the output time is unpredictable (guessing may There will be new Azuki AirDrop or spin-offs, toy stores may also be mint locations).
9 Lives Arcade : A gaming arcade. The official presentation is where you can connect fans of classic old games with lovers of modern games. Players can play the game every day, and there are regular tournaments or events. It is foreseeable that Azuki will release a game platform, and the entire building appearance and logo are mainly cats. Is the theme of the game also related to cats?
There's also the Golden Skate Park , a community of skateboarders, where it looks like you can collect 9 golden skateboards. In the Web3 version of "Singleness is Hell" Love Island , 64 Azuki live in the heart-shaped Love Island, and only 2 of them can find their other half in the end. As well as the community program 56 Fitness and the graffiti platform MODA , etc. It can be said that Azuki is slowly enriching its story, and is implementing the initial positioning and building the metaverse ecology.
Azuki's Metaverse Tetralogy
In fact, Hilumia is not the first attempt at Azuki's Metaverse project. As early as June last year, Azuki launched an offline event themed "Enter The Alley" at the world's largest NFT event NFT.NYC, displaying various art installations, tattoo shops, physical peripherals, etc. This event is also the first display under the World section of Azuki's official website. Alley is defined as the door to the future world for Azuki holders, and there are many AirDrop clues in the door.
Then in July, the World section of Azuki's official website added a "The Ruins" game interface , but it has not yet displayed more functions. The only function is that there are badges with different totems hanging on the stele. Clicking on the badge will jump to an Azuki holder's profile homepage, where the holder can display the badges they have obtained, the NFTs they hold, and the participation in NFTs. AirDrop and other activities. According to the official statement, the personal data setting function is just the beginning, and more innovations will be explored with the development of the community, such as IP interaction, community interaction and other functions, and badges will continue to increase over time.
Hilumia launched today is the third display under the World section. Of course, we also discovered that there is a fourth plan, which is currently blank, without any pictures and information displayed. But after seeing Azuki's first three metaverse plans, we also saw that Azuki merged the product series and technological updates launched in the past to start a new narrative, and all the characters in Azuki's metaverse have also found suitable Own position, waiting for the unfolding of the plot.
The atmosphere of the community, the creation of users, and the development of future stories are all growing upwards. It can be seen that Azuki is making some interesting attempts. And the next fourth Azuki metaverse plan may herald more surprises.
