Starlink's user base has grown approximately fourfold in four years, but revenue per user has continued to decline.

According to The Information, Starlink's global subscriber base reached approximately 7.8 million in 2025, a significant increase compared to 2021. However, its average monthly revenue per user (ARPU) declined by about 18% year-on-year, reflecting the company's efforts to capture global market share through lower prices and large-scale expansion. The report states that Starlink's current growth is primarily driven by expansion in emerging markets and lower-priced packages, including parts of Africa, Latin America, and Asia. Meanwhile, while high-margin businesses such as enterprise, aviation, and maritime services continue to grow, they account for a limited proportion of overall revenue. Analysts believe that Starlink is gradually shifting from a "high-end satellite internet service" to a more mass-market global broadband network, using scale expansion to reduce launch and satellite deployment costs and further strengthen Elon Musk's influence in the global communications infrastructure sector.