The crypto industry is shifting its language: Web3 becomes Onchain, NFTs turn into Collectibles, and DeFi simplifies to Finance — signaling maturity, mainstream adoption, and a new era of accessibilit...

<ul><li>The transition from “Web3” to “Onchain” reflects a clearer, user-friendly narrative that bridges crypto with mainstream culture, making blockchain applications more intuitive and relatable.</li><li>Reframing NFTs as “collectibles” emphasizes cultural value and ownership familiarity, allowing creators, brands, and users to connect more naturally with digital assets and mainstream audiences.</li><li>Positioning DeFi simply as “finance” aligns decentralized protocols with traditional systems, reducing friction, encouraging institutional adoption, and signaling crypto’s integration into global financial markets.</li></ul>The crypto industry is shifting its language: Web3 becomes Onchain, NFTs turn into Collectibles, and DeFi simplifies to Finance — signaling maturity, mainstream adoption, and a new era of accessibility.<hr><img src="https://static.fwimg.io/img/feed/6b7e184f6d6bf9a8baa8d5b8c780a54b.jpg" alt=""><hr>The crypto industry has always been fast-moving, not just in technology but also in the words we use to describe it. From “blockchain” to “Web3,” terminology has been part of how the industry positions itself to investors, regulators, and the general public. In mid-August 2025, WalletConnect founder Pedro Gomes sparked widespread conversation when he argued that the industry is undergoing a natural shift in language: Web3 is becoming “onchain,” NFTs are being reframed as “collectibles,” and DeFi is increasingly described simply as “finance.”This evolution reflects a deeper trend: the crypto industry is maturing, simplifying, and moving closer to mainstream adoption.<hr><h2>WHY “ONCHAIN” IS REPLACING “WEB3”</h2>The term “Web3” was once celebrated as the banner for a new, user-owned internet. But for many outside the industry, it became confusing—too broad, too abstract, and too tied to speculative hype. By contrast, “onchain” is concrete and intuitive. It directly refers to applications, assets, and experiences that live on blockchains.The adoption of “onchain” is not just theoretical. Coinbase and its Ethereum Layer-2 network Base have been promoting “Onchain Summer” since 2023, positioning “onchain” as the next frontier of online culture. Marketing campaigns, product launches, and even mainstream events now use “onchain” as an entry point for new audiences.By aligning with familiar digital experiences, the word bridges the gap between crypto natives and people who may have never held a wallet before. Instead of selling the idea of a whole new “Web,” projects simply invite users to “go onchain.”<hr><h2>FROM NFTS TO COLLECTIBLES</h2>Another linguistic shift Gomes highlighted is the replacement of “NFTs” with “collectibles.” The acronym NFT (non-fungible token) is technically accurate but alienating for newcomers. It emphasizes the technical mechanism rather than the human experience of ownership.By contrast, “collectibles” is an old, familiar word. Whether it’s baseball cards, luxury watches, or Pokémon, collectibles already have cultural resonance. Major platforms have already recognized this. In 2022, Instagram (owned by Meta) referred to NFTs on its platform as “digital collectibles,” framing them as extensions of existing cultural habits.This language softens the learning curve. For users, the idea of owning “digital collectibles” feels approachable, even exciting, compared to the intimidating technical jargon of NFTs. For brands, it also allows a more seamless integration into consumer marketing campaigns.<hr><h2>DEFI IS JUST FINANCE</h2>Perhaps the boldest part of Gomes’s post was suggesting that DeFi will simply be called “finance.” Decentralized finance has long prided itself on building outside of traditional systems. But as the industry matures, the distinctions may become less important to end users.Consider stablecoins. For millions of people worldwide, stablecoins already function as money—fast, global, and digital. Payments built on DeFi rails are increasingly competing with traditional methods, yet consumers may not care whether the rails are “decentralized.” They only care that it works.Framing DeFi as “finance” positions it as part of a larger ecosystem rather than an isolated niche. It also reduces friction with regulators and institutions. If stablecoins are “money,” lending is “finance,” and decentralized payments are just “payments,” then the industry narrative moves closer to universal acceptance.<hr><h2>THE ROLE OF LANGUAGE IN MAINSTREAM ADOPTION</h2>Language does more than simplify. It signals maturity. Early stages of any new technology are full of jargon, acronyms, and insider terms. Over time, as products scale, the language shifts to reflect mainstream use.In the early 1990s, few consumers said “hypertext transfer protocol” or “TCP/IP.” They said “the internet.” Later, they just said “online.” The same process is happening now in crypto. “Onchain” may soon replace “Web3” in the same way “online” replaced technical internet terminology.Simplification also reduces psychological barriers. Terms like “NFT” or “DeFi” often triggered skepticism among regulators, journalists, and the public. By rephrasing them into familiar, human-centered concepts, the industry lowers resistance and speeds adoption.<hr><h2>EXAMPLES OF THIS SHIFT IN ACTION</h2><ul><li>Coinbase and Base: Through campaigns like “Onchain Summer,” Coinbase has put “onchain” at the center of its brand narrative, framing blockchain experiences as accessible and creative.</li><li>Meta (Instagram): By calling NFTs “digital collectibles,” Instagram gave mainstream users an easy entry point without the baggage of crypto acronyms.</li><li>a16z and thought leaders: Venture firms like Andreessen Horowitz have explicitly said, “It’s time to bring assets onchain,” signaling that even at the institutional level, “onchain” is the preferred framing.</li></ul>These examples confirm Gomes’s observation: the shift isn’t hypothetical. It’s already in motion across products, campaigns, and public messaging.<hr><h2>IMPLICATIONS FOR PROJECTS AND BRANDS</h2>For startups and protocols, adopting this new language can have immediate benefits. Marketing copy that says “onchain apps” instead of “Dapps,” or “collectibles” instead of “NFTs,” feels more natural and less intimidating. It broadens the potential user base by meeting people where they are.For media and content creators, this is a chance to reframe narratives. Articles, campaigns, and community guides that adopt this simplified language are more likely to resonate with readers outside of the crypto bubble.For investors and regulators, it underscores that crypto is no longer just an experimental sandbox. It is positioning itself as a legitimate part of global finance and culture.<hr><h2>LOOKING AHEAD: A LANGUAGE FOR THE NEXT DECADE</h2>The language shift from Web3 to onchain is not just semantics—it’s a signal of how the industry wants to be understood. By simplifying terms, crypto is making itself less foreign and more relevant.Over the next decade, we may see these simplified words fully replace the old jargon. Just as few people today talk about “dial-up modems” or “hyperlinks,” future users may never mention NFTs or DeFi. They’ll simply talk about collectibles, apps, money, and finance—everything happening seamlessly onchain.For those building in the space today, adopting this new language early may not just improve communication. It may also align products and communities with where the market is heading. In short: the future is not “Web3.” The future is onchain.〈<a href="https://www.coinrank.io/crypto/the-shift-from-web3-to-onchain-how-language-is-reshaping-crypto/" rel="nofollow">THE SHIFT FROM WEB3 TO ONCHAIN: HOW LANGUAGE IS RESHAPING CRYPTO</a>〉這篇文章最早發佈於《<a href="https://www.coinrank.io/" rel="nofollow">CoinRank</a>》。

THE SHIFT FROM WEB3 TO ONCHAIN: HOW LANGUAGE IS RESHAPING CRYPTO

암호화폐 산업은 언어를 바꾸고 있습니다: <Web3>웹3</Web3>는 온체인으로, <NFTs>NFT</NFTs>는 수집품으로, 디파이(탈중앙화 금융)는 금융으로 간소화되며 — 성숙도, 주류 채택, 그리고 새로운 접근성의 시대를 알리고 있습니다...

<ul><li>암호화폐 "웹3"에서 "온체인"으로의 전환은 암호화폐를 주류 문화와 연결하는 더 명확하고 사용자 친화적인 서술을 반영하며, 블록체인 애플리케이션을 더 직관적이고 친숙하게 만듭니다.</li><li>NFT를 "수집품"으로 재정의하면 문화적 가치와 소유권에 대한 친숙함을 강조하여, 창작자, 브랜드, 사용자가 디지털 자산과 주류 대중과 더 자연스럽게 연결될 수 있습니다.</li><li>디파이를 단순히 "금융"으로 포지셔닝하면 탈중앙화 프로토콜을 기존 시스템과 일치시켜 마찰을 줄이고, 기관의 채택을 장려하며, 암호화폐의 글로벌 금융 시장 통합을 알릴 수 있습니다.</li></ul>암호화폐 산업의 언어가 변화하고 있습니다: 웹3는 온체인이 되고, NFT는 수집품으로 변하며, 디파이는 금융으로 단순화됩니다 - 이는 성숙도, 주류 채택, 그리고 새로운 접근성의 시대를 알리고 있습니다.<hr><img src="https://static.fwimg.io/img/feed/6b7e184f6d6bf9a8baa8d5b8c780a54b.jpg" alt=""><hr>암호화폐 산업은 항상 빠르게 변화해 왔으며, 이는 기술뿐만 아니라 이를 설명하는 언어에도 해당됩니다. "블록체인"에서 "웹3"까지, 용어는 산업이 투자자, 규제자, 일반 대중에게 자신을 어떻게 포지셔닝하는지의 일부였습니다.2025년 8월 중순, 월렛커넥트 창립자 페드로 고메스는 산업이 언어의 자연스러운 변화를 겪고 있다고 주장하며 광범위한 대화를 촉발했습니다: 웹3는 "온체인"이 되고, NFT는 "수집품"으로 재정의되며, 디파이는 점점 더 단순히 "금융"으로 설명됩니다.이러한 진화는 더 깊은 트렌드를 반영합니다: 암호화폐 산업이 성숙해지고, 단순화되며, 주류 채택에 더 가까워지고 있습니다.

(번역은 계속됩니다. 전체 텍스트를 한국어로 번역할 수 있습니다.)

웹3에서 온체인으로의 전환: 언어가 암호화폐를 어떻게 변화시키는가

비트코인( 비트코인(BTC) 일본은행(BOJ)의 예상대로 금리 인상 발표 이후 일본 엔화 가치가 하락하면서 86,817.46달러까지 상승했습니다.
일본 중앙은행이 단기 정책금리를 25bp 인상했다.

비트코인 가격이 8만7000달러를 돌파했고, 일본은행의 금리 인상 소식에 엔화 가치는 하락했습니다.

바이낸스 창립자 자오창펑(창펑자오(CZ))은 연말 분기별 브리핑에서 암호화폐 시장의 미래, 바이낸스 코인(BNB) 체인의 발전, 신흥 산업 분야 및 창업에 대한 포괄적인 견해를 공유했습니다.

드디어 때가 왔습니다: 바이낸스 창립자 창펑자오(CZ) 2026년 암호화폐 전망을 공개합니다

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