Notcoin is listed on a major exchange. Will mini DApp be a turning point for Mass Adoption?

On May 16, Notcoin (NOT) was listed on several major cryptocurrency exchanges including Binance, OKX, and Bybit. As a mini dApp game token created on TON, the launch of Notcoin has attracted widespread attention.

What is a mini dApp?

Mini dApps are small decentralized applications embedded in large social media platforms or applications. Compared with traditional dApps, mini dApps are more lightweight and users do not need to download additional software or applications, but only need to operate within the familiar platform. This simplified user experience greatly reduces the entry barrier for users, allowing more people to easily access and use blockchain technology.

Notcoin Pattern Analysis

Notcoin is developed by Open Builders and is a mini dApp hosted on the Telegram platform. Open Builders is an organization dedicated to promoting the development of the TON blockchain project, founded by Sasha Plotvinov. The team focuses on financing and supporting innovative projects on the TON blockchain, aiming to lower the barrier for users to enter the Web3 world by creating and promoting easy-to-use applications and tools.

The Notcoin game operation is "simple and crude". Players can earn the in-game token $NOT by just clicking. This model is simpler and more direct than other P2Es, leading to its viral spread. Before the token was launched, it had attracted more than 35 million users, of which 6 million were daily active users.

Specifically, the Notcoin model has several key features:

1. Gamified Token Acquisition

• Click operation: players can earn Notcoin by simply clicking on the golden coins, but the number of clicks is limited by the energy value, which will be restored over time. This mechanism not only prevents excessive gaming, but also maintains long-term user engagement.
• NFT voucher exchange: Before the token goes online, players can purchase NFT vouchers to exchange tokens, which provides players with more ways to earn tokens and increases the fun of the game.

2. Social interaction and user growth

• Invitation mechanism: The game encourages players to invite friends to join, and the inviters will receive bonus points, which enhances the social attributes of the game and forms a self-reinforcing growth model.
• Alliance mode: Players can form alliances to participate in the game with friends and other players. Alliances are divided into different levels according to the total points of members and provide different bonus rewards. This social interaction not only increases the interactivity of the game, but also quickly expands the user base.

Through these innovative gameplay and mechanisms, Notcoin not only improves the fun and user stickiness of the game, but also quickly spreads on the Telegram platform, attracting a large number of users. Before the token was launched, more than 500,000 players donated their token shares to Telegram founder Pavel Durov. Pavel said in Telegram: "500,000 Notcoin users gave me $6.8 million worth of Notcoin. I will hold these tokens until they become $680 million", showing his belief and support for Notcoin.

In addition, TON officials have repeatedly retweeted Notcoin-related tweets, publicly expressing their support for Notcoin. This recognition from the founder and officials has further promoted Notcoin's success in the market.

What changes has the introduction of mini dApp brought to Telegram?

Over the years, Telegram has faced many challenges in terms of user engagement, scalability, and integration of advanced features. The platform has struggled to fully leverage its large user base to provide more interactive and engaging services beyond basic messaging. In addition, introducing new features such as payments and bots while maintaining a seamless user experience has been a complex task.

Mini dApps are web applications that are fully embedded in the Telegram environment, providing a user experience similar to native applications, enhancing user interactivity and engagement without requiring users to leave the Telegram application. This seamless integration simplifies the process of users accessing various decentralized applications and makes the transition to Web3 technology smoother.

Web3 Mass Adoption Dilemma

Although the industry is developing, large-scale popularization still faces multiple challenges, such as user experience, security, and interoperability, both from the perspective of GameFi and pure Crypto.

1. Accessibility issues: Web3 projects are not friendly to the transition of Web2 users. Many users cannot easily access certain Web3 projects or Dapps due to geographical, banking or device restrictions. Requiring users to use crypto wallets is a huge obstacle for people who are only familiar with custodial services and fiat currencies.
2. User Experience (UX) Issues: Web3 technologies usually require users to have certain technical knowledge, the usage process is cumbersome, and the user interface is complex, resulting in a poor user experience.
3. Security issues: The decentralized nature of Web3 brings new security challenges, such as smart contract vulnerabilities, the complexity of managing private keys, and the security risks of relying on Web2 infrastructure.
4. Interoperability challenges: Interaction between different blockchains is difficult, cross-chain asset transfer is insecure and inefficient, and although cross-chain bridges solve some of the problems, they are usually not secure enough, slow, and unreliable.
5. Rigidity of smart contracts: The immutability of smart contracts ensures reliability and security, but makes it difficult to adapt to changes in market demand. Once deployed, smart contracts cannot be modified and new contracts need to be recreated, which is time-consuming and expensive.

Mini dApp Advantages

1. Simplify user experience: Mini dApp is integrated into popular platforms such as Telegram, allowing users to earn tokens during the game with simple click operations and a familiar interface, greatly reducing the technical threshold and learning cost.
2. Broad user base: Telegram has approximately 1.562 billion users and 800 million monthly active users, which provides a huge potential user base for mini dApp.
3. Innovative solutions: Mini dApps often use innovative solutions such as Wallet-as-a-Service (WaaS), allowing users to log in through social media accounts, avoiding the complexity of managing private keys and seed phrase. This seamless registration process significantly lowers the entry barrier for users, allowing more people to easily get started with Web3 applications.
4. Rapidly developing ecosystem: Telegram's mini dApp ecosystem is developing rapidly, with many innovative projects emerging that have attracted a large number of users through games, social interactions, and simplified user experience. The Telegram platform provides an ideal environment for these mini dApps, allowing developers to quickly test and promote their applications.

Mini dApp Use Cases

As one of the first successful mini dApp cases, Notcoin has demonstrated its great potential and appeal. Here are some other successful mini dApp cases:

1. Catizen: This is a social interactive game where players can raise cats, dress up cats, and interact with other players in the game. Catizen takes advantage of the high transaction speed and low-cost operation of the TON blockchain to provide a smooth user experience.
2. Paper Plane: This game allows players to control the flight of paper planes through simple operations, collect tokens and rewards. Paper Plane's simple operation and rich social functions have quickly attracted a large number of users.

These mini dApp projects have attracted a large number of users through innovative gameplay and mechanisms, and have gained wide attention on the Telegram platform. They demonstrate the great potential of combining games and cryptocurrencies, and provide strong support for the widespread adoption of Web3 technology.

Summarize

Although mini dApps show great potential, whether they can truly become a turning point for the large-scale popularization of Web3 still requires further observation and testing by the market. In addition to the continuous optimization of technology, the improvement of user experience and the guarantee of security are also key factors that need to be continuously improved.