Binary Korea, a subsidiary of Hive Web3, is joining hands with Coinbase, the largest virtual asset exchange in the U.S., to innovate the creator economy.
On the 13th, Binary announced that it signed a memorandum of understanding (MOU) with Coinbase and agreed to cooperate in the development of the 'Onchain Engagement Protocol'. Through this collaboration, the two companies plan to build a creator support platform that combines artificial intelligence (AI) and blockchain technology.
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The on-chain engagement protocol is built on the Ethereum Layer 2 (L2) base network developed by Coinbase. The platform, which is scheduled to launch in 2025, is expected to improve interactions between creators and fans by integrating with Binary’s creator fandom platform, Theus.
Key features include AI-based influencer discovery and fan connection, fan communication management and digital reward automation through AI agents, and a blockchain-based easy donation system. In particular, the plan is to create an environment where creators can easily receive rewards and donations on the blockchain by utilizing the Coinbase developer platform and virtual asset wallets.
“We expect this partnership to enable our on-chain engagement protocol to drive user engagement across Deus and other communities, and greatly enhance communication between creators and fans,” said Kim Sung-min, CEO of Binary.
“A system that allows creators to be compensated directly without intermediaries aligns with Coinbase’s mission to advance economic freedom around the world,” said Kim Dan, Coinbase’s VP of business development. “Using blockchain and AI technologies, we will provide creators with tools for building engaged communities and creative expression.”
- Reporter Do Ye-ri
- yeri.do@decenter.kr
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