Author: Justin Baba, Messari Researcher; Compiled by 0xxz@Jinse Finance
Fundamentally, a memecoin is a coordination mechanism, similar to Bitcoin.
Unlike Bitcoin, which relies on its consensus mechanism to achieve peer-to-peer network coordination, memecoin relies on social coordination.
This emphasizes the formation of the community, as Murad Mahmudov pointed out in his speech on the "Memecoin Supercycle" at Token2049, which is one of the key factors for a successful memecoin.
The crypto industry (as well as the entire tech industry) has already formed a domain similar to a cult community in AI.
Although Bittensor is currently the market leader in this field in terms of market capitalization, there are many other opportunities in the cryptocurrency field to leverage AI.
One of these opportunities is Agentic Protocols. Agentic Protocols replace humans with AI agents to perform tasks such as data collection and content creation.
While Agentic Protocols are still in the early stages, an experimental memecoin (GOAT) has recently gained widespread attention for relying on AI agents to market the memecoin.
Initially, Andy Ayrey created an "X" account, the "Terminal of Truth", run by an OPUS LLM bot, and trained using data from Reddit, 4chan, and other social media platforms.
The goal of this AI agent is to explore how AI can leverage meme materials to generate new belief systems.
Then, a third-party token GOAT was airdropped to the AI agent bot, which then began to integrate the token into its tweets and personality, essentially turning the account into an Agentic Key Opinion Leader (KOL) for the GOAT token.
Memecoins are heavily dependent on social relevance, so KOLs play a crucial role in determining the success of a token. This can be costly for projects, as KOLs are typically compensated for marketing the project; however, Agenic KOLs can reduce the use of KOLs.
Source: When AI Plays God: The Emerging Heresy of LLM Theism
In addition to the traditional risks faced by memecoins (such as high volatility and low liquidity), this project also faces some specific risks that may hinder its success.
For example, the agent may abandon the token and instead discuss different projects, shifting from GOAT to another animal-themed meme coin.
The "Terminal of Truth" account is also vulnerable to spam attacks, which could impact the content it publishes in the future.
While it is refreshing to see a memecoin that is not another variation of a dog or cat meme, it is unclear whether this type of memecoin has staying power or is just a fleeting phenomenon. As people move on to the next memecoin, it may lose its relevance.
However, using AI agents as a marketing tool is a potential use case that goes far beyond the realm of memecoins and could have broader implications for the future of marketing operations.
