Chainfeeds Summary:
Recently, the market sentiment has improved, and many projects have launch token plans. Crypto researcher Rui wrote an article, using Move and Vana as examples, to analyze the vicious cycle of some previous projects' poor performance at launch, and summarized the TGE path of Move that is worth learning from.
Source:
https://x.com/YeruiZhang/status/1872705171828117552
Author:
Rui
Viewpoint:
Rui: The path taken by Move is worth learning for various projects. First, they used various marketing methods to gain community attention, which did not directly translate into buy orders, but helped with the listing. Then, they launched at the right time and used large airdrops (which created a contrast with other projects) to ignite market hype, while also preparing for listings on exchanges like Bybit/OKX/Upbit, making the Binance listing a natural progression. Up to this point, it's not too difficult, but requires seizing the right moment and being willing to offer benefits. The real start is after the listing - first, they set an opening price that the community felt was exaggerated, then after the initial hype on the Korean exchange, when everyone thought the project was over, the team themselves found buy-side support to buy back above the opening price, and even if the market crashed, they defended that price, leading to the second wave of price increase, which received a lot of support because the community saw their persistence and rewarded it. The key points of this model are: 1. Maintain a central position in public opinion, regardless of pre-listing or post-listing, as many projects neglect how to reach more new users after listing. 2. Need to find buy-side partners to be the final buyer at the set opening price, ultimately giving up a portion of the profits. 3. Need to time the trend correctly, as these tactics are more effective in a bull market. In my view, Move has already become the standard for TGE this cycle, even surpassing the TGE effects of Manta/Alt. To become or surpass Move, in my opinion, the following need to be done: 1. Be loyal to the community, whether pre-TGE or post-TGE. The Chinese buy-side market has evolved very directly, while the Western market values long-term communication with the community and continuous iteration of their products and market understanding. 2. Be clear about how to do marketing, improve reach, or increase Mindshare. After SOL MEME, the market entered a TikTok mode, where people don't want to understand complex logic, but focus on the core content and price. Rather than closed-door development of grand chapters, it's better to do well with each PR, which is why I'm optimistic about Kaito - with Kaito, even projects not good at marketing have a good chance of doing well. 3. Dare to set the opening price and be the final buyer.
Source
