Introduction to the XO Team

Hello, I am Caro, the co-founder and CMO of XO. XO is a web3 anonymous social platform with 1.5 million users, including both web2 and web3 users, generating over 1 million matches per month and having a stable business model. The mission of XO is to help humans combat loneliness by connecting lonely souls in a very different way. We are not TikTok, Tinder, or similar products. The XO team consists of 14 people. Our CEO, Paul, is an entrepreneur who has led a startup from 0 to profitability. Our CTO, Peter, is an expert in AI chatbots. I also had a previous startup that used blockchain to solve Web2 pain points.

XO: Insights into Market Pain Points

Scams like phishing are a major problem in the dating industry, and traditional dating apps tend to be superficial and lack opportunities for meaningful subsequent interactions. However, online dating and social networking have become mainstream, with the dating services market growing from $87.4 billion in 2023 to $92.7 billion in 2024. XO believes it needs to step up and take action to prevent more tragedies.

Why Web3? How is Web3 dating different from traditional dating apps?

Carol: "I could probably talk about this topic for a few hours, so let's start with how we're changing the matching approach!" We use AI to optimize the user matching experience and facilitate connections, as well as leverage Web3 technology to reduce the risk of fraud.

First, we have a "post-to-match" system: unlike traditional dating apps, XO focuses on users' emotions and real-life stories, which can be imagined as using Instagram's Stories for matching, as people love to share, but not just limited to personal profiles and photos for matching, this can create deeper and more meaningful connections. We know that appearance is important, but it's not everything.

Based on the content users post, the AI will work some magic on your algorithm, finding people you might like, who might have the same music taste or are fellow cat lovers. They will be prioritized in your swiping deck, and our data has proven this: on traditional dating apps, women on average need to send 25 messages to get a response, while on XO, women only need 2 messages to get a reply, and men need 7 messages. This is how our AI matching system helps users.

Secondly, let me share an interesting statistic with you about the success rate of traditional online dating, which is around 20%. Some people give up, some find the answer, like how to improve, and some are lucky, but most are not satisfied, mostly because their photos are not attractive enough, and their personal profiles are not informative enough. Why not just be yourself? We have AI Agents that play the role of wingman and dating coach. Without a personal profile and photos, you just be yourself, post your moods and preferences, and those who appreciate you will approach you proactively. And in the one-on-one chat rooms after matching, AI Bartender Josh will help you break the ice and provide game-like interactive opportunities to guide the conversation in a more meaningful and deeper direction.

Last but not least, our social credit system, which is the ecosystem we are building. Dating scams are a serious problem. XO solves these issues through the decentralized, transparent, and irreversible nature of blockchain, reducing the risks. For example, our Web3 Decentralized Identity (DID) verification system combines on-chain and off-chain verification to provide human verification for users, and their social behaviors are also recorded in the social credit system, such as paid chatting, tipping, and achieving social interaction achievements, all stored in Soul Bound Tokens. We now have over 600,000 Soul Bound Token holders who are contributing to this ecosystem.

We use Tokens and airdrops to incentivize users to build their own reputation and human verification marks, and when they contribute to matching or tipping other users, and improve their DID scores, they not only receive rewards, but also get better matching experiences. The data is stored on-chain, which also proves that the users are human and willing to pay for social and companionship.

The Combination of AI and Social - Improving Retention

As I mentioned, lack of subsequent engagement is a major problem for dating apps, and retention is the lifeblood of dating apps. XO has a retention rate 3 times higher than traditional dating apps, and the secret is in AI technology. People often start dating conversations with boring topics like "where do you live" and "what do you do for work". XO uses AI Agents like Seiko and Bartender Josh to act as AI assistants to help users start better conversations. There are over 100,000 AI Agent calls per day, proving the love and demand for this feature.

Carol: "Seiko will have some new moves soon, I can't reveal, but it will be a big hit."

Business Model and Goals

Carol: "By combining AI and Token-based incentives with a dating app, we are tokenizing the value of emotions and companionship." Users can use Tokens to subscribe to app features, tip, and unlock AI Twins that they can train themselves, as well as customize advanced features. When creators can also earn Tokens and tips by providing companionship, without time and location constraints. XO has a verified $1 million ARR and $40 ARPPU (2x Bumble), combining profitability with scalable growth opportunities in both Web2 and Web3 ecosystems.

$XOXO Token Empowerment - Redefining Emotional Connections

Incentivizing User Participation: Users can earn Tokens through meaningful interactions, such as posting valuable content, receiving "Super Likes", and participating in the community.

Accessing Premium Features: Tokens can be used to unlock premium features, such as exclusive content, advanced matching tools, and AI Agent creation.

Ecosystem Integration: The Token will be used in the Decentralized Identity (DID) system, facilitating secure and verified interactions between different dApps within the ecosystem.

XO's Future Plans

We are focused on AI development, as the number of AI Agent interactions proves the demand and clearly helps users, so the AI Agents will be upgraded soon, and more exciting news will be revealed. Our cross-platform plans are also constantly expanding. Now you can not only match from the XO APP, but also meet people from the Farcaster platform, and there will be more features. Our vision is to expand the cross-platform matching system globally, not limited by regions or platforms. Users can always find listeners and providers of companionship when they feel lonely and want to anonymously vent or seek companionship.

Have any impressive stories happened on XO?

We have received a lot of feedback, and users often submit their stories to us. We even created a fan page on Instagram to share interesting stories.

One that really impressed me was about a woman who had had an abortion. She accidentally downloaded XO, started anonymously sharing her emotions and life, and then met someone who was willing to listen to her and comfort her, giving her hope to believe in love again. They later got married and started their own family. She shared this good news in the community, and we were very moved. These stories happen every day in our app. This also motivates the team to continue working hard and providing a safe secret confessional for those who need companionship and love.