Introduction: In recent years, a large number of homogenized public blockchains have emerged in the cryptocurrency field, such as Ethereum, Polygon, Solana, Avax, as well as the newly launched Aptos and Sui. Layer 2 to Layer 3 homogenized solutions based on Ethereum, such as Arbitrum, Optimism, and Base, are also constantly being launched to attract market speculation. At the same time, technology-driven platforms such as SEI and Celestia (TIA) in the Cosmos ecosystem have also emerged. In addition, Meme projects are emerging endlessly, and the nested capital games have made the cryptocurrency market exhausted. Currently (as of February 2025), the price of BTC has broken new highs, while the Altcoin market is close to new lows.
Now is a critical juncture for the landing of Web3.0 and benefiting the 5 billion Internet users worldwide. Cryptocurrencies and blockchain technology should no longer be limited to capital games, but should move towards the lives of the masses. With the DESO blockchain network, users only need a mobile phone to achieve global connectivity and reshape the interaction between blockchain and life. Please refer to the article: Digging Deep into Focus Social Airdrop, N Ways to Earn Buckets of Gold in Web3 Social
DeSo Social Blockchain
DeSo is a new type of social network, built from the ground up as a Layer 1 blockchain where users can monetize their influence and content. It aims to scale decentralized social applications to the 1 billion user scale. It can efficiently handle the complex data interactions in social media scenarios, such as posting, user data, followers, speculative forecasting, influence economics, and content monetization. Like Bitcoin, DeSo is a completely open-source project, with only tokens and code, and no company behind it.
DeSo has received support from more than a dozen well-known investment institutions such as Sequoia Capital, Social Capital, a16z, Blockchain.com, Hack VC, Polychain, Pantera Capital, Standard Crypto, Arrington Capital, Distributed Global, Blockchange, Winklevoss Capital, TQ Ventures, Alexis Ohanian, and Coinbase, with a total financing of over $200 million in BTC.
Treasury Reserves
DeSo Treasury
Currently, the DESO treasury reserve contains over 2,500 BTC (as long-term reserves), valued at around $250 million at the current price of $100,000 per BTC, for the use of the development team. In addition, there are about $30 million for purchasing US Treasuries and daily operating expenses, so the current DESO treasury reserve totals about $280 million. If BTC rises to $200,000 per Bit by the end of 2025 or 2027, the DESO treasury reserve will exceed $500 million.
Focus Financing Reserve
Focus successfully raised over $75 million in a week, with the DESO price at around $43 per token, raising over 1.69 million DESO and some USDC. These DESO will all be used to underpin Focus at the original price, and if the Focus tokens are bought back during the underpin, they will be directly burned to achieve total supply deflation, which is also the reason for the almost no user refund during the waiting period (the waiting period can be refunded at any time). Assuming that one year after the launch of the Focus social network, DESO appreciates to $500 per token, after deducting the portion used for the underpin buyback, about 1 million DESO will remain in the DESO treasury, with a value of about $500 million.
At that time, the DESO treasury reserve will exceed $800 million, and with the appreciation of BTC and DESO, the reserve is expected to double. These 1.69 million DESO may also be partially used for DESO ecosystem incentives to promote ecosystem development, and are expected to bring a market size of hundreds of billions to trillions of dollars to the ecosystem.
Stable Finances and Long-term Development
According to DESO's official disclosure, the DESO team's total operating and development expenses for one year are about $6 million (which may increase with the launch of Focus), and $250 million is sufficient to support 20-40 years of development and operations. In the highly competitive cryptocurrency startup industry, with such a stable financial position and innovative development model, DESO is expected to become a future industry evergreen.
Pioneer of Web3.0 Social Development
In the July-August 2023 period, the Base chain-based social platform Friend.tech became a hit, sparking the crypto market's attention to Web3 social, and attracting a large number of KOLs to join. But little-known is that 98% of Friend.tech's economic model is borrowed from BitClout (the predecessor of DESO).
The DESO community is more focused on building future infrastructure. In the past few years, the core team has fully developed projects such as Openfund (DESO DEX platform), DeSo Javascript framework, Hypersync startup, derived keys and spending limits, HeroSwap (cross-chain trading), DesoDollar (stablecoin solution), Flux integration (cloud infrastructure), DeSo social wallet, DeSo Chat (on-chain social group chat), DeSo GraphQL API (for developers), Revolution PoS (DESO 2.0 revolution), Focus.xyz, and the integration of generative AI and social, with almost no marketing spending, so they have been less reported by crypto media.
In the future, there are also plans for DeSo Drive and DeSo split (tokens may be split 1:10,000), awaiting the 2025 roadmap update, with the potential to accommodate 1 billion social users.
Extremely Low Social Costs
Since the launch of the DESO public chain more than 3 years ago, according to community user statistics, over 20,000 text, image, video and other posts have been published on various social application platforms in the DESO ecosystem, with a total on-chain gas cost of about $0.5.
For example, if 20 posts are made per day on DESO ecosystem applications, 20,000 posts would take 1,000 days, and $0.5 worth of DESO can provide gas for over 3 years of posting, with almost zero cost. And with the tipping culture consuming tokens, there will be almost no gas shortage in the future, even enough for hundreds of years.
In comparison, traditional social platforms like WeChat have over 10 RMB in withdrawal fees per year, and music, video and other VIP memberships cost over 100 RMB per year.
Other decentralized social platforms, such as Farcaster, require a $5 registration or hosting fee, and also block a large number of users without Visa and MasterCard, which is not conducive to the promotion of Web3.0 Internet. After using Lens, Farcaster and other decentralized social platforms, you will find that DESO has truly achieved a seamless integration of cryptocurrency, social, and social tokenization, and you can better appreciate its advantages after experiencing it.
Focus Decentralized Social
Focus is a new type of social network that combines cryptocurrency speculation and social media. It introduces new ways for creators to profit from cryptocurrencies, including next-generation token mechanisms, and uses a new cryptocurrency-native viral propagation method (what we call social airdrop) to maximize retention and solve the cold start problem. Focus is built entirely on the most advanced decentralized social blockchain (also known as DeSo).
In February 2024, Focus successfully completed a funding round of over $75 million, raising about 1.69 million DESO and some USDC, with the DESO price at $43 per token at the time.
On January 31, 2025, the Focus testnet officially opened for public testing. During the testing period, only users with invitation codes are eligible to register and access the Focus social platform. Once the testnet phase is completed, the platform will fully open the social content display function, and even unregistered users will be able to freely browse the social content on the platform.
At the same time, with the launch of the Focus testnet public testing, its dedicated Focus Token has officially launched on the Openfund DEX platform, where users can freely trade, providing more opportunities for investors and users to participate and interact.
Basic Introduction
At first glance, Focus seems similar to Twitter, but it actually has a unique anonymous and encrypted monetization mechanism. It covers the next-generation token mechanism, paid forwarding (decentralized advertising), paid messaging, paid content unlocking, and subscription services. Payments can be made using any cryptocurrency from any blockchain, such as BTC, ETH, SOL, DESO, etc., opening up a new revenue stream for users.
But on the Focus platform, everything is on-chain and controlled by user wallets. User content is directly stored on the blockchain, with end-to-end encryption when necessary, to avoid censorship. Social operations like publishing and following are controlled by public/private key pairs, with content digitally signed by private keys to ensure user identity and content security. Since all accounts are encrypted wallets, the platform introduces a new feed algorithm based on wallet balances, which has stronger resistance to bots and malicious manipulation. Additionally, anyone can create their own personalized feed and showcase it in the feed market, building a sustainable decentralized content management market.
In terms of operations, Focus is different from traditional social platforms. It has no corporate entity, but is purely driven by code and tokens. All the fees generated by the platform are used to buy and burn FOCUS tokens, and anyone can participate in the purchase and profit-sharing. FOCUS tokens can be traded on the DeSo DEX through the Openfund application, and early users are also incentivized through social airdrops.
Furthermore, Focus is a decentralized social media platform, with content stored on the 100% open-source DeSo blockchain. Anyone can run a DeSo node to provide content, and build applications based on Focus data without worrying about being eliminated by the platform. Almost all information, including personal profiles, posts, interactions, follows, private messages (encrypted), and token holdings, is stored on-chain. Just like Bitcoin transfers, users can move their identities and content to anywhere, aiming to decentralize social media like the decentralized finance system.
Focus Social Airdrop
On the Focus social platform, Focus has launched a social airdrop and bounty mechanism to drive user growth. Every social interaction, including posting, liking, commenting, and sharing, can potentially create value for users.
For the creator community, including KOLs and influencers, Focus provides unprecedented monetization opportunities. By publishing high-quality content, creators can attract a large number of followers. As the number of followers and content interactions steadily grow, creators can leverage social airdrops and user tips to effectively convert their creative passion into economic benefits.
For example, photography creators can publish their beautiful works on the Focus platform, instantly attracting the attention of photography enthusiasts, gaining massive likes and comments, and also receiving generous DESO tips, seamlessly connecting content creation and economic returns.
The social airdrop, as an innovative viral marketing mechanism, injects strong momentum into the platform's development. When users invite new users to join Focus, both parties can receive a certain amount of DESO or Focus tokens as a reward. This incentive model leads to exponential user growth. The early participants in the testnet are the beneficiary group, as they invite their friends and family to join, allowing their loved ones to experience the charm of the new social network, while also earning considerable airdrop rewards, forming a mutually beneficial cycle.
As the testnet progresses, the platform development team actively collects and organizes user feedback and suggestions, and is working hard to optimize and upgrade the platform. Committed to creating a more smooth, stable, and feature-rich social experience for users when it officially launches. It is not difficult to foresee that in the future, with its unique Web3.0 attributes, Focus will stand out in the highly competitive social network market, bringing new changes to users, creators, and the entire crypto social ecosystem.
To further promote the initial adoption of the Focus platform, the $FOCUS token plays a key role. It is used to incentivize influential individuals to join the platform and encourage them to promote Focus to their follower groups. When these influential people successfully promote and attract new users, they will receive corresponding revenue shares, and their referrers will also share the dividends.
Additionally, when new users join Focus and post related content on external social accounts, they will receive $FOCUS token rewards proportional to their influence on those external platforms, which are called "bounties". Anyone can quickly check their bounty status by entering their username on the bounty hunter page, simple and transparent.
Support Social Airdrops Across Multiple Platforms
At the launch of Focus, we plan to prioritize support for platforms such as X, Instagram, YouTube, TikTok, Twitch, certain email domains, DeSo, and OnlyFans. Due to the differences in data collected and user promotion value across different platforms, the reward mechanisms will also vary.
Regarding the referral reward mechanism, if a user joins Focus through someone's referral, the referrer will receive 10% of the user's joining bonus (bounty) and 5% of the user's total earnings on the platform.
For example, if you successfully refer an influential person, you can receive a bounty reward of thousands of dollars when they join. Later, when they earn on the platform, you also have the opportunity to earn thousands of dollars more. The referral process is simple, just share your unique link. Moreover, for each external social account the referred user connects, they and you can earn different amounts of airdrop rewards based on the account value.
To make the process of discovering user account value and inviting others to join Focus more interesting and interactive, we have launched a tool called the Bounty Hunter that synchronizes with Focus. With the Bounty Hunter, users can quickly determine the value of all their social accounts, as well as the value of all their followers. Armed with this information, users not only know how much reward they can earn by joining Focus, but can also identify the most valuable users in their social network and estimate the rewards they can earn by convincing them to join.
It's important to note that to maximize the rewards, users need to post about Focus on other platforms (such as X, YouTube, etc.) and keep those posts. In this way, the social airdrop actually evolves into a bottom-up, decentralized, and token-supported advertising model. The purpose is to guide the network in the early stages of platform development, and to provide generous rewards to those early users who are willing to take reputational risks to support the platform.
The most attractive aspect is that every user who receives a reward will become a holder of the $FOCUS token. In essence, this means becoming a partial owner of the platform. Just imagine if you had owned a stake in Instagram or Twitter when they were just starting out. On those traditional platforms, early users did not actually benefit. But on Focus, users only need to join the platform and refer others to enjoy similar founder-level rights.
Integrated Openfund DEX, Focus as the Pricing Currency
The Focus social platform integrates a "token issuance" platform and a "project launch platform", and is equipped with powerful sharing and promotion functions. This unique design allows users to seamlessly connect various transaction scenarios while immersed in social interactions, achieving efficient coordination between social and financial activities.
1. Creator Tokens:
Creators can independently issue "personal tokens" on Focus to grow with their followers, airdrop, incentivize, and share dividends. Creators can also set up various configurations such as earning transaction fee ratios, revenue sharing, buyback and burn, and automated market maker (AMM).
2. Meme Tokens:
It is easy to launch Meme tokens on Focus without special configurations, allowing users to participate easily. Nowadays, the market capitalization of Meme tokens has reached hundreds of billions of dollars, with trading volume reaching trillions of dollars, but the platforms for issuing and trading meme tokens are very immature. In the past two years, Focus has been thoroughly designed to elevate token trading to a new level and add the much-needed social elements.
3. Project Platform Tokens:
Project parties can customize platform token issuance plans on Focus to attract user participation, raise funds, and enhance community stickiness and market influence.
5. DEX Priced in Focus
The Focus platform has an integrated Openfund DEX, which integrates order books and third-party liquidity, and is equipped with a configurable order book automated market maker (AMM). This effectively improves market liquidity and allows earning of trading fees. In the Openfund DEX, Focus token is the default pricing currency for trading third-party tokens. This means that most new users joining the Focus platform will hold Focus tokens as a trading medium, providing convenience for participating in various token transactions.
N Ways to Make N Buckets of Gold on Focus
In the Web3 wave, the Focus social platform is like a treasure trove of infinite wealth opportunities, and it is known that there are at least a dozen ways to make money in Web3, which will completely overturn the traditional social network profit model. Once marketing and promotion are launched, it will attract creators from platforms such as Xiaohongshu, Toutiao, TikTok, X (formerly Twitter), Facebook, Instagram, and YouTube to join in large numbers, building a Web3 social ecosystem market with a scale reaching trillions of dollars.
Please see the next article:
Digging Deep into Focus Social Airdrop, N Ways to Make N Buckets of Gold in Web3 Social
Focus Social Airdrop: https://focus.xyz/?password=9MFMZLKF
Focus Community Twitter: https://x.com/Focusdeso
