The cryptocurrency market in 2025 is like an endless capital game. After Bitcoin broke new highs, it plummeted sharply, while the Meme track bucked the trend with absurdity and get-rich-quick narratives: from the successful circulation of the political concept Meme TRUMP, the market experienced violent fluctuations in the political hype of the "presidential crypto gate" and the interference of CZ, and Pump.fun broke free from the shackles of Raydium and established its own Swap protocol, the Meme market constantly reshaped the ecological rules in the chaos.
However, when retail investors chase the myth of a hundredfold return, the real winners may have already sold at the top, but the one that cannot be ignored is the "hidden god" - the exchange. As the hub of traffic and capital, the platform precisely deploys Meme assets, avoiding the discourse contradictions of VC coins and Meme coins, while also meeting the trading mentality of retail investors. Below, we will review the ultimate beneficiaries in the secondary market in the collision of "abstract culture" and "capital games".
Meme Market Review: On-chain Carnival and Bubble Dance
2024 was called the "Meme Carnival Year", with a total market value exceeding $120 billion, and the Benchmark index surging 279.8%, far exceeding Bitcoin and gold. During this year, Solana, relying on the prosperity of meme, once reached a price of $290, but with the market weakness and the trust crisis caused by US political factors and the issuance of too many celebrity coins, the meme traffic has retreated from its peak, and the market sentiment has gradually stabilized.
Although Meme engine Pump.fun has lowered the threshold to allow everyone to participate, 90% of the projects have become "one-wave wonders", with retail investors becoming the "exit liquidity" victims. Accompanied by the market downturn, the fragility of Meme has been fully exposed in the hype.
Exchange Layout: Control Liquidity, Market Pricing, and Front-end Strategy
Against the backdrop of the intensified development of the MEME market, Meme has become a new traffic focus point, and time and information asymmetry are decisive factors. As early as the second half of 2024, CEXs have listed Meme coins as a strategic asset category to break through the growth bottleneck, and by the end of 2024, they have basically formed a differentiated layout.
Among them, LBank leads the industry with 281 Meme coins listed (accounting for 34%), far exceeding its competitors such as Gate (63) and Bitget (46), which confirms the strategic tilt of CEXs towards the Meme track. Taking the recent popular pre-sale concept Meme PAIN as an example, according to coingecko data, LBank's market share reached 4.78%. And it was listed earlier than other exchanges like Gate, MEXC, and Bitget, with a listing time grab rate of over 70%.
In the early stage of the market, the pricing power is mainly in the hands of a few traders, and for the exchanges, being the first to layout, seizing liquidity, and optimizing the matching mechanism are the core to ensure competitive advantage. Taking LBank as an example, relying on its smart market-making strategy and deep liquidity, its high-quality assets such as GOAT, SHELL, and DUO have achieved a more stable trading experience. Especially in the Meme track, LBank ensures that the market price is closely aligned with the global trend and effectively reduces the impact of extreme volatility through a powerful liquidity supply mechanism, making the trading depth better than its peers. This not only improves the transaction efficiency of users in Meme trading but also reduces the large slippage problem caused by insufficient liquidity, providing stronger support for market pricing.
This "fast, accurate, and stable" approach has not only broken the brand monopoly of the top exchanges but also verified the possibility for second-tier platforms to overtake on the curve by closely following market sentiment and optimizing the user experience. Currently, the exchange competition has shifted from scale competition to a "timeliness war", and LBank, in the guise of the "Meme King", is redefining the industry rules.
Furthermore, LBank has deeply participated in the issuance and trading of Meme by building a full-cycle ecological service. It not only cooperated with SLERF to compensate the affected users but also launched the "red packet function" to enhance community stickiness, and even released industry reports through LBank Labs to guide the market narrative. This full-chain layout from issuance to research has made LBank an indispensable infrastructure in the Meme economy, firmly occupying the top of the MEME food chain.
Pre-market Trading Becomes a New Battlefield
Looking back on history, the pre-market trading frenzy usually occurs in March every year, and faced with market information asymmetry, VC coin trust crisis, and the extreme volatility of Meme coins, CEXs are seizing traffic through differentiated strategies.
Bybit is one of the earliest exchanges to layout pre-market trading, but it has a limited selection of pre-market coins. OKX adopts a more professional pre-market trading model, providing richer financial tools and larger arbitrage space, making it more favored by professional traders and quantitative teams. Binance officially launched pre-market trading at the end of 2024 and introduced a price limit mechanism. However, due to the late launch time, the coin selection is extremely limited, and the overall competitiveness still needs to be observed.
At the same time, we notice that the new Meme stars have not slacked off in the pre-market trading either. In this "arms race" of pre-market trading, LBank has gradually gained a foothold in the market relying on its three core advantages:
Leading delivery time, seizing market opportunities: LBank's latest pre-market asset RED was listed earlier than Binance, and the delivery time is on average 30 minutes ahead of other exchanges, allowing users to lock in the market price earlier and avoid the risks brought by high volatility.
High pre-market asset return rate, up to 70 times: Data shows that the return rate of some pre-market trading can reach as high as 70 times, far exceeding the market average level. For traders seeking excess returns, LBank's pre-market trading provides better opportunities.
Industry-first pre-market compensation mechanism: To reduce the risk of users participating in pre-market trading, LBank has launched a pre-market compensation mechanism, providing a more friendly trading environment for new users and lowering the psychological threshold for trying new products.
In some ways, the pre-market is more like a futures product, providing a weathervane and market acceptance for the eve of market trading. While providing opportunities, it also brings risks, and users need to make a comprehensive assessment before participating, not blindly. Although each exchange has different layouts in the pre-market, involving derivatives, data platforms, Meme, and VC-wrapped core, shining with infinite possibilities, compared to others, LBank's pre-market is more suitable for traders who are more inclined to stability in a relatively sluggish and volatile market.
Summary
Culture is fragile but also tenacious. When the market returns to rationality, only platforms with speed, depth, and ecological support can continue to benefit. LBank, through the "trident" (fast listing, Meme depth No.1, pre-market compensation), not only grasped this wave but also redefined the value of the exchange - no longer a cold matching machine, but a dual hub of cultural symbols and capital dividends. Its trading keywords not only capture the Meme wave but also redefine the role of CEX:
No longer just matching transactions, but creating market value
No longer passively following, but setting the rules
As LBank community angel and risk control consultant Eric He said, "MEME is the market trend, and we choose to stand with users to achieve savage growth in the bubble." At the same time, pre-market trading has also become an important parameter and psychological balancing factor for measuring market trends and value standards.
